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Wilson And Ogden Social Media Analysis

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Wilson and Ogden's main points include social media becoming a critical component in communicating with the public, the change of platforms that people use to retrieve social media, elements that must be considered when choosing social media channels, social media listening, and social media tools to measure success. One main point is that social media is a critical component in communicating with the public. It is a critical component because of the immediacy and engagement. Social media is an immediate source of news. It can be viewed from almost anywhere and the amount of people it reaches is a lot. The public can easily engage with a company through social media. This engagement allows the company to know be able to change their content …show more content…

The continuous upgrade of technology has allowed social media to become mobile. People can view social media even easier now since it is at the tip of their hands. Social media becoming mobile has shifted how news and content is designed and delivered. Another main point is the elements that need to be considered with choosing social media channels. Company's must consider users, usage, engagement, compatibly, SEO, and potential when selecting a social media platform. Companies are more successful in using social media to reach their key publics if they consider these factors. These factors allow the potential for companies to grow. The next main point is social media listening. Companies can easily monitor what is being said about them. It can also quickly tell a company if they have a problem or a weakness in their system. It can also allow the company to engage with consumers and gain trust and loyalty. The last main point is the tools that can be used to measure social media success. Companies can now measure their social media success with the use of KPI's and CTR's. These are tools that are used to measure campaign objectives along with measuring advertising

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