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Capstone Teams Marketing Strategy

397 Words2 Pages
Social Media:
The use of social media tools such as google helps the team gather information about the organization and how it functions. It further helps in the research aspect as the team is able to identify the target market and the current consumers for the organization. Also, the use of social media helps identify existing competitors their strength, weakness and the strategies used. Further, social media helps identify the current market trends that can be used to raise awareness in the society. Thus, social media helps the team successfully deliver the goals towards the organization.
Marketing Plan:
The previous capstone teams marketing plan provides the team with a clear picture about the main objectives and goals of the organization.
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