Eric Emmanuele - Mod. 8: Management Principles – A Narrative Case Study Analysis - “Sawchyn Guitar - a giant in a niche-industry.” Firm profile and Case introduction To introduce the case of Sawchyn Guitars we have to travel to Saskatchewan, Canada. The firm, Sawchyn Guitar, founded in 1972, is a small business venture in the city of Regina. The company operates in the music industry, specifically in the production of handmade mandolins and guitars, a business which Sawchyn began nearly three decades ago in his garage.
Leveraging its growing brand recognition among consumers, TRX has begun expanding their B2C revenue stream. The Company believes this to be their largest growth opportunity. E-Commerce – 5.9% CAGR TRX’s website, which receives approximately 6.5 million visits annually, was updated in 2012 to include a full-service sales platform allowing direct sale to the consumer. In November 2016, a mobile TRX website was launched.
“Great companies are built on great products.” (Musk, Elon) National Bohemian Beer, also known as Natty Boh, has great products and many other things to offer. National Bohemian Beer makes sure they are known all over Baltimore by their unforgettable logo. This company has contributed to Maryland’s economic growth and helped put Maryland on the map for being known for producing Natty Boh.
Advertisements help pay an artist’s bills which allows them to make more music. Commercials can also help pay for the costs for tours and artists can make an innumerable amount of money. Promotions can bring a more varied audience to a musician and can help bands gain popularity. By having more people listening to an artist’s music, a musician can be given a sense of reassurance to write more songs. Recently people are debating about whether advertisers should be allowed to use a musicians’ music.
The company expects to have a customer base of about a thousand loyal customers by the end of the year. By the end of the second year, we project to have reached around ten thousand persons. Earthbound Guitar’s customers are all people of various ages. The company expects annual growth in revenue to be 15%.
Do you prefer to listen to music? Many of people do. The musicians sell their music and receive large sums of money. However, recently, there has been a large increase in popularity for music streaming services. To keep making money musicians have been required except endorsement deals from large corporations.
CASE STUDY: You are the marketing manager for a chain of home-ware stores in Brisbane called Houzit. The marketing plan for the 15 Houzit stores was developed over 12 months ago and you are actively engaged in implementing the strategies to achieve the marketing objectives. Specifically, you are instigating those marketing activities that meet the marketing objectives of a 12% market share (up from 11%) and an increase in sales by 8.5% over last year’s result. No expansion stores are planned during this phase of consolidation and on average the stores achieved $24,680 per week for the year.
Without Rock and Roll, many genres of music would never have emerged, such as: garage rock, pop rock, blues rock, and psychedelic rock. Although rock no longer rules popular music, the styles of the 1960’s still appeal to the ears of those born long after. The utopian frenzy of rock defined the music of that era, and to this day continues to structure the music we call Rock and Roll
For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.
According to RIAA statistics, the blossom of the industry began with the comparison of offline and online sales. With the popularity of digital, music industry focused on new strategies to develop their companies. From the above analysis it can be understood that the Music industry in UK is flourishing. But it still may be assumed difficult target for a new company. Internet and new technologies are developing every day and decline more and more new entrants in the market.
The music industry is indubitably one of the largest entertainment industries in world. Global recorded music sales raked in a total of US $15.7 billion in 2016 (International Federation of Phonographic Industry (IFPI), 2016). The music industry “consists of the companies and individuals that make money by creating and selling live music performances, sound recordings and music videos of songs and instrumental pieces” (The Audiopedia, 2016). Over time, the dissemination of music has evolved. In the past, vinyl records and compact discs were a common way to distribute recorded music.
2.0 Introduction Starting with branched out from Binariang GSM Sdn Bhd as a subsidiary, Maxis Communiations Berhad (Maxis) is a service provider company for telecommunications and internet technology in Malaysia. It was begun in 1995 where the company used the dialling prefix identifier of ‘012’, ‘014’ and ‘017’. The company offered 900 and 1800 MHz Global System for Mobile Communications (GSM) band. After that, the company uses the 2100 MHz Universal Mobile Telecommunications System (UMTS) band in July 2005. Besides, Maxis was the first to introduce 3G services in this country.
MARKETING MIX OF LIFEBUOY PRODUCT: Lifebuoy is a brand of UNILEVER among many other brands, whose main aim looks to promote health and hygiene around the world through different ways such as imparting knowledge, coming up with products that enable the elimination of germs and by making these products reach even the most remote areas. A brand that had started over a century ago for the UK market and has now become the preferred soap brand for mothers and the most favorable soap brand in over 44 countries across the globe. They have been really innovative in coming up with various products which range from soaps to hand sanitizers and soaps, and even to body care products for men and women. For example, lifebuoy has been able to come up with
6.1 Marketing Mix Marketing mix is a set of controllable marketing tactics used by business to promote their product and achieve its marketing objectives. (L. Lake, 15 June 2017) Marketing mix is also called the 4Ps which consist of Promotion, Place, Product and Price. (M. J. Baker, 2001, p.54) 6.1.1 Product
Different types of music have shaped how people in different areas can use it to fit their own needs. As the world continues
