2. Briefly summarize and explain the sections of a social media plan as listed in Table 2.2 of your textbook.
The first section of the social media plan is to conduct a situational analysis and identify key opportunities. In the first step it will identify the internal environment, external environment, and SWOT analysis. The second step is stating the objectives, such as what the organization is expecting to accomplish. Gathering insight to target audience is the third step. In this step it will help in deciding the target market, behavioral and psychographic characteristics, and media habits. The fourth step is selecting social media zones and vehicles. This step is divided into four zones: social community zone strategies, social publishing