1. Why do organizations and PR practitioners use social media? Social media platform that is used by Public Relation practitioners to help communicate their wanted message. Organization use social media to help create relations with the public and create marketing in order to thrive. (5)
2. What are initial steps PR practitioners should take after deciding to get involved in social media? Figure out how to add value to their communities, make connections with people who can be friends. In other words, use networking to your advantage rather than focusing on making a impression. (6)
3. What should PR practitioners know about pitching stories to bloggers? You need to be able to under the rules of engagement when pitching stories to bloggers now who the blogger is, who their audience
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Give me an example from the Brink reading, of an effective public relations social media campaign and what the results were.
A Company named Mobile Sphere, planned to introduce their new product Slydial. They distributed much of the press through blogs in business, tech, lifestyle and teens. Each of them were given a different angle to pitch to their community. Because of the this direct contact with people who were writing blogs, hundreds of blogs were being posted about the product. Which helped create a large scale interest in it due to the outreach. (14)
5. What does it mean to PR practitioners when we say “atomize different content elements” and why should we do that? By converting each report into a standalone context, a company could then empower its consumers to report any content. This is helpful to create a relationship with customers, which is key to creating a good business. (27)
6. What is edgework? Edge means direct interaction with end‐users. It is when a Public Relation practitioners are in direct contact with the people, which carries risk. (24)
7. Describe two types of online consumers and explain how this affects our public relations social media