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Eng 265 Social Media P2

919 Words4 Pages

Mehmet Geyik Prof. Streeter ENG 265 – Business Communication 11/30/2015 Social Media Essay Social media can be defined as online channels such as websites and microblogging through which individuals create online communities of share information, ideas as well as videos. The various communication channels include social networking sites such as Facebook, social booking and forums such as Reddit. Almost everyone that has access to a smartphone and internet is using social media. This includes the young and the old adults. However, even businesses today use social media to advertise their products because it is easy to reach most people within a short period of time. The use of social media has positive effects on businesses today (Baker, Buoni, …show more content…

Making advertisement on television and radio is common today as well. The advantage of using television and radio is that people get to use visuals that will attract massive numbers of people. If one intends to market a product one is selling, then the advertisement will reach many people at once. Thus, there will be an improvement in sales and profits for the company. The disadvantage of using television and radio to convey messages mainly advertising is that the cost is high. Secondly, advertisement in television depends on creativity. If the ad is not appealing to the eyes of people, then very few people will concentrate on the …show more content…

In addition, social media will assist in selling the products the company is selling. This will entail creating a company’s website and then displaying the products together with the prices of the products. Consumers then purchase the products online and the products delivered to these customers. Lastly, social media will help in interacting with clients. Constant communication with clients will help Perpetual Green get feedback from consumers on ways to improve the products (Jagongo & Kinyua, 2013). The most preferred medium to use is the internet since many most people in the society are embracing technology today. For this reason, Perpetual Green will be able to advertise the products to many people that use social networking sites. Moreover, social networking sites form a close platform for people to interact with consumers directly. For this reason, it will be important to gather a lot of information from customers that will aid in enhancing the production of the company. Secondly, advertising the company’s products on the internet will help improve the sales of the

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