ipl-logo

Weatherization Assistance Program Mission Statement

1983 Words8 Pages

A brand, made up of a name, symbol, logo, personality, and promise, is the most important advantage an organization has (Bosc, 2002). Piedmont Triad Regional Council has strong branding. There is consistency in the logo, colors, and name. The website and marketing materials stay consistent with the branding. The Weatherization Assistance Program has several different logos, color schemes, and mission statements. The brand should be developed from an organization’s mission customer needs, and should play to its strengths and characteristics (Laidler-Kylander, Quelch, & Simonin, 2007). To begin the branding process the WAP program needs to determine an unchanging mission statement. This should not be an issue as NC DEQ has determined the mission …show more content…

Social media marketing is an effective way to promote behavioral change (Peattie, Peattie, & Thomas, 2012), a main point in WAP’s mission statement. The way a person thinks about energy use can make a substantial difference in their energy bill. WAP can use social media to encourage good habits and explain why they should be done. If past clients are encouraged to “follow” or “friend” the program, PTRC WAP can use this opportunity to continue to reach clients even after work is completed. Communication is the main strategic advantage of social media marketing. The interactive structure allows for quick and easy communication with a large audience (Guo & Saxton, 2014). In a study of social media use, survey results showed most local governments using social media had no long-term vision for them and used them primarily for sharing information (Campbell, Lambright, & Wells, 2014). This one-way communication fails to use one of the most convenient and beneficial aspects of social media: two-way communication. Social media gives users a voice to reach out to organizations and personalize it to meet their needs. This outreach capability builds ties, deepens interests, and mobilize supporters (Guo & Saxton, 2014). Mobilizing supporters can be an excellent way to spread information about the organization. PTRC WAP can easily share images of a completed home, client testimonies, and information on how to sign up for services. This information can be shared to other pages, retweeted, and “liked” to spread the services with no advertising cost involved. This action builds community as users can interact, share, and converse with each other, encouraging others who may be unsure or hesitant about the program (Guo & Saxton, 2014). This interaction circles back to one of the seven Ps, Physical Evidence. Potential clients want to see examples of the quality of work that is completed, examples of

Show More
Related
1846 Words | 8 Pages

As there are numerous non-profit organizations in Medicine Hat, building a brand that stands out is essential to becoming more recognized. By creating a logo with imagery, it will help in creating a recognizable agency. Also, creating a brand with colors that evoke positive emotions, will create a lasting impression on the community that they serve. The branding should also include what the agency stands for, including their targeted clientele, mission, vision and the resources they can provide. While olfactory branding for non-profits could be harder to achieve, they could still use pieces of the strategy during events and in the office.

Read More
1050 Words | 5 Pages

Social media has revolutionized how people form political opinions and make election decisions. Social platforms like Twitter are used by candidates to broadcast messages, build excitement for the candidate, inform voters about policy, and identify voters interest to properly target audiences for both voting and donating. Social media is an important tool in promoting political change and allows access to and conversation about political debates. With more Americans using computers, smartphones, and the internet politicians are turning to social media to reach voters. The Internet is a real-time interactive medium that allows people to send and receive information.

Read More
1621 Words | 7 Pages

Each have a strong aesthetic style but their branding is not continuing this, instead the poor typography is making them look unprofessional thus preventing them from tapping into a larger market. Therefore I will focus heavily on the branding of my business making sure that it has a strong identity and logo that fits well with the brands ethos and aesthetics creating a slicker and more professional feel. I will ensure that the branding is always consistent through all sectors of the business by creating a branding guide, which will outline all the stylistic choices that should be followed to uphold the brand. To summarise the above points and to illustrate where I will position my business within the market in comparison to competitors I have created the following graph. As well as showing the positioning of the brand at start up I have included an arrow to project where I aim for it to move to as it progresses.

Read More
1022 Words | 5 Pages

REI makes practical use of social media in communicating with the people about the program. It makes use of the #OptOutside hashtag on social media pages such as Twitter as a tool for creating a conversation among the social media users. Additionally, it creates an “experiential search engine” that allows people to post pictures of the destinations they visit and add a description of their experience (Birkner, 2018). The use of social media provides a channel through which the company can interact directly with the clients. The communication campaign also makes use of influencers.

Read More
915 Words | 4 Pages

Although social media can be powerful for voicing opinions and thoughts to a wide variety of people within minutes, it does not involve strong-tie connections and therefore results with less participates interested in the commitment and high risks necessary to catalyze a

Read More
627 Words | 3 Pages

In today’s society, the only way to raise a voice like Sassoon is by using powerful social media platforms such as Twitter, Facebook, and organizations, etc. One social media platform that has been a powerful tool through the years for people to stay connected is Twitter. Twitter gives a brief explanation of current event news in under one hundred forty characters making it a fast and effective way to use. Sassoon’s method of using the letter can be implemented today where social media is still growing, and millions of people use it today, but it can also prove to be ineffective. According to Emily Ellsworth, who worked many years for the Congress argues that writing letters are a more effective way of capturing politician’s attention.

Read More
230 Words | 1 Pages

Issue: Civic Engagement Problem Statement: The citizens have lost their truth toward the governments, because there are of a lot of corruptions in the governments. However, social media may be a tool to reconnect the citizens and governments. It is because social media open up new platforms for citizens and public administrators to communicate with each other. Social media help citizens and public administrators exchanging information and concerns on any political issues from other people.

Read More
480 Words | 2 Pages

It communicates your “promise” to your intended audience, thereby producing a distinct and memorable image in the mind of your community’s existing and potential “customers.” New Castle’s brand, then, must be than color scheme, logo, or slogan; it must be a philosophy or belief system by which the community lives. It should drive everything New Castle does, from the way the Town goes about meeting the needs of its residents, to the way it shapes its future. Branding has everything to do with identity - “why” should someone remember New Castle; “why” should someone want to live in or start a business here? It is this brand that instills confidence in existing residents and businesses and attracts new residents and businesses and investors.

Read More
1511 Words | 7 Pages

Social media allows for members of Congress to broadcast their messages directly to masses, without worrying about how the media will interpret them. But as seen from the example above, social media has its opportunities and drawbacks. Some congressmen know how to successfully utilize social media to their benefit, while others struggle with using it in an efficient way. Not only does Congress use social media to promote themselves and their campaigns, but they have found ways to incorporate social media into their own websites, advertisements, and daily life (Davis and Strickler, 1999, 1-3). Social media has shaped the relationship between congressmen and their constituents by allowing for direct communication, causing congressmen to be more susceptible to criticism, and requiring increased use of resources by

Read More
1153 Words | 5 Pages

The actual components that go into the making of a brand are most often a logo or picture and a catchphrase or slogan. When these two elements are combined, your business suddenly has a

Read More
294 Words | 2 Pages

This is actually a good practice for a modern government and public service industry hence the largest percentage of our population is younger generation. Social media can be used to spread information more efficiently to the public so it will be more effective because

Read More
794 Words | 4 Pages

Empirical data was collected using a survey tool through structured face to face interviews. The qualitative data obtained shows while social media has its benefits, there are negative impacts on the

Read More
757 Words | 4 Pages

Web-based communication plays a huge role on public attitudes, and in turn, has a large impact on political policy making. Modern technology has made the world a place where communication is at the tip of your fingers at all times, and people can connect with one another at any given time they like, so opinions are more widespread and public than they ever were before. Because technology has made it so easy for people to give their opinions and attitudes, public figures are now able to connect with the everyday person more frequently and see where the popular votes land. Politicians are now on social media because this is where most people are now getting their news.

Read More
1390 Words | 6 Pages

Public relations is no different as professionals constantly seek to communicate with and hear from customers, who are ever-present and active on social media. It, therefore, makes sense for PR practitioners to use it to their advantage as much as possible as so it has become an integral part of their practice. The purpose of this report is to find out how public relations professionals are using social media, the impact and implications this new media have on the public relations profession and how public relations professionals value these new media as a means to communicate with the public. Literature

Read More
1036 Words | 5 Pages

Social media was developed to link people to the world and is an effortlessly convenient method for communication. Due to this, people are able to get in touch with just about anyone from all over the world and it no doubt has an incredible amount of influence on our lives. However, not all of it may be positive. Almost everyone is aware of how social media impacts us on a micro scale, but what about the influence it has on a macro level? Interestingly enough, it has taken a tremendous toll on politics.

Read More

More about Weatherization Assistance Program Mission Statement

Related Topics

Open Document