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Sensory Branding For Non-Profits Medicine Hat

1846 Words8 Pages

Sensory Branding for Non-Profits Medicine Hat has 72 non-profit organizations that address issues to make positive changes within the community, many of which are not known to the people (city ref). By implementing sensory elements into their marketing strategy, events, and outreach efforts, non-profit organizations can reach a broader audience and create more interest in their mission and initiatives. Sensory branding appeals to all senses to attract the consumer’s attention. Brands who target multiple audiences create a longer lasting impression. Non-profits who use sensory branding can ensure their mission resonates with their audience and remains memorable over time. Using this branding strategy will allow non-profit organizations to differentiate …show more content…

As there are numerous non-profit organizations in Medicine Hat, building a brand that stands out is essential to becoming more recognized. By creating a logo with imagery, it will help in creating a recognizable agency. Also, creating a brand with colors that evoke positive emotions, will create a lasting impression on the community that they serve. The branding should also include what the agency stands for, including their targeted clientele, mission, vision and the resources they can provide. While olfactory branding for non-profits could be harder to achieve, they could still use pieces of the strategy during events and in the office. They could use essential oils such as lavender or peppermint, which are linked to being calming and welcoming scents. Non-profit organizations in Medicine Hat can also incorporate scents into their sensory branding strategies to help create more memorable and engaging experiences for clients. While the primary goal of non-profits may not be to increase sales, leveraging scent marketing can still play a role in enhancing brand recognition, positive associations with the organization, and driving support and engagement within the community. Tactile branding can be used inside the agency through groups or handing out items with their logos on them. Non-profits can also create a sensory safe environment for their clients which allows them to feel safer and more welcome in the space. Auditory can be used in musical or verbal slogans that include the staff or their client’s point of view on the agency. An example of this would be if a youth centre were to create an advertisement, they could have a youth state a sentiment piece or behind a recording of their mission statement recordings of youth laughing. As for taste branding, this could be used when offering food

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