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Whats The Difference Between Ethos Pathos And Logos

1621 Words7 Pages

They are all well-established businesses that rely on their brands identity and aesthetics to reach and interest the target audience. Another key factor in their resonance and success with in the targeted demographic is their quality control and quality of service that helps them to gain repeat custom. Customers are impressed by the quality and durability of the products as well as the luxury elements that give them confidence to invest in more products from the brands. The previous are attributes I intend to be conscious of for my business to gain success in similar ways.

However it is unrealistic to expect that I will be able to warrant similar price tags to these companies as a start up business. Therefore, if I offer products of comparable …show more content…

Each have a strong aesthetic style but their branding is not continuing this, instead the poor typography is making them look unprofessional thus preventing them from tapping into a larger market. Therefore I will focus heavily on the branding of my business making sure that it has a strong identity and logo that fits well with the brands ethos and aesthetics creating a slicker and more professional feel. I will ensure that the branding is always consistent through all sectors of the business by creating a branding guide, which will outline all the stylistic choices that should be followed to uphold the brand.

To summarise the above points and to illustrate where I will position my business within the market in comparison to competitors I have created the following graph. As well as showing the positioning of the brand at start up I have included an arrow to project where I aim for it to move to as it progresses.

4 – Sales & …show more content…

Meaning that the brand will need a range of social profiles spreading across all of the most popular sites. The most important sites the brand will have a presence on are Facebook, Twitter, Instagram, Vimeo and Depop.

“Social media presents a large opportunity across multiple channels to build on and promote service, content, advocacy building and insight.”

This quote again outlines the importance of social media to a businesses marketing as it defines some of the benefits it can receive. As well as this social media can offer further benefits to the modern business as with regular posts a company can raise awareness in their brand, drive more traffic to their sites and also interact with the customers on a much more personal

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