Adoption Process Stages

The advertising over adoption process stages include: awareness, interest, evaluation, trial, decision, and confirmation. The first stage, awareness, is all about letting the public know that your product is in the market. This is important because it is the first step to expose your product so that people would know it exists. For example, movie teasers are great to let viewers know that a film will be released soon in theaters. With interest, this is the stage when customers want to know more about your product. Apple, for example, is a very successful company based on its products. Apple launches and provides customers information with its latest merchandises (Chandra, 2014). After interest, the customer will scrutinize and compare the product. He or she will go online to read reviews and research the detail of the product. This stage is known as evaluation. The trial stage is when the consumer tries out the product. A company may provide the consumer with a free trial of the product. With many companies, test drives for automobiles are available for people who are interested on buying a car. With decision, the consumer may decide to purchase the product or reject it. A evaluation and trial may engender the consumer to buy the product (Perreault, Cannon, McCarthy, 2014). With

With direct mail, it allows companies to target consumers by location and interest. But, postal costs can be a big deal because it is expensive. Newspapers are bigger papers reach out to larger audiences. Circulation with newspapers is decreasing in most businesses. With TV and cable, there is good attention and it can reach many viewers (Perreault, Cannon, McCarthy, 2014). However, TV and cable are expensive and many viewers can skip them easily. Advertisements are linked to more popular websites on the internet. Internet may be a good media to advertise, but the advertisement would only be seen by computer