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Adoption Process Stages

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The advertising over adoption process stages include: awareness, interest, evaluation, trial, decision, and confirmation. The first stage, awareness, is all about letting the public know that your product is in the market. This is important because it is the first step to expose your product so that people would know it exists. For example, movie teasers are great to let viewers know that a film will be released soon in theaters. With interest, this is the stage when customers want to know more about your product. Apple, for example, is a very successful company based on its products. Apple launches and provides customers information with its latest merchandises (Chandra, 2014). After interest, the customer will scrutinize and compare the product. He or she will go online to read reviews and research the detail of the product. This stage is known as evaluation. The trial stage is when the consumer tries out the product. A company may provide the consumer with a free trial of the product. With many companies, test drives for automobiles are available for people who are interested on buying a car. With decision, the consumer may decide to purchase the product or reject it. A evaluation and trial may engender the consumer to buy the product (Perreault, Cannon, McCarthy, 2014). With …show more content…

With direct mail, it allows companies to target consumers by location and interest. But, postal costs can be a big deal because it is expensive. Newspapers are bigger papers reach out to larger audiences. Circulation with newspapers is decreasing in most businesses. With TV and cable, there is good attention and it can reach many viewers (Perreault, Cannon, McCarthy, 2014). However, TV and cable are expensive and many viewers can skip them easily. Advertisements are linked to more popular websites on the internet. Internet may be a good media to advertise, but the advertisement would only be seen by computer

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“...89 percent of consumers say in polls that they’d prefer not to use direct marketing mail…” (Source E). The poll, provided by an online article, provides an insight on the consumer’s preferences in mailing. If the consumers do not prefer direct marketing mail, then USPS can use their email services to market instead. Businesses can spend a smaller amount of money to market on the internet and help the

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Newspapers often have additional information on local events that is not often seen elsewhere. There are numerous people that may not even have access to things like television or the internet to learn about news without the newspaper anyway, therefore, these newspapers are vital for them if they have any desire to learn about what is going on in the world around them. Though some may call the news depressing or scary it cannot just be ignored. Plus newspapers do have things like job listings that people need to be able to access. On the other hand, the postal system is important for the fact that it can connect people from all over in so many different ways.

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