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Urban Outfitter Case Study

4438 Words18 Pages

TASK ONE

1. Executive summery
In this report, the attention was drown to highlight the fact that Urban outfitter fashion brand is digitally super active since their online activities level is huge. The various types of media channels, different practical approaches to attract customers and prospects and more importantly applying more marketing content strategies to bring a traffic online are what the brand urban outfitter do to emphasize and reinforce their current within competitive market industry. Hence, it was satisfactory to reveal that the company is meeting the challenge by applying multiple techniques to accomplish their main objective which is to attain long term relationship customers.

2. Table of …show more content…

Companies are increasingly shifting towards investing in the three main social media buckets of shared, paid and earned which are viewed as potential opportunities in influencing customers. These three media types are not new. However, what is new is the prominence given to earned and owned media. It is a positive move because by understanding this, marketers and managers alike can understand how best they can set the investment and measure the returns obtained from social media (Burcher, 2012). This paper explores Urban Outfitter ways through which marketers can reach more customers online and through which they can engage with the audience in order to build long term …show more content…

Executive summery

2. Table of contents:

Contents Page number
Executive summery
Introduction
Conversions goals & importance of web analytics dashboard.
Success factors to persuade online victors to take an action.
Conclusion
Bibliography
Appendixes

3. Formal

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