Analysis Of Marketing To The Millennials By Suzy Menkes

The change in the way we purchase our goods has caused a need for a change in the way businesses advertise their products. Marketing to the Millennials by Suzy Menkes gives us a brief overview of the way businesses believe they should approach the issue of advertising to the wired world. With an enormous change in communication, companies and fashion brands have concluded the best method to reach the millennial generation is through the use of social media. As our people became more industrialized and we developed new methods of communication we have also developed new ways of purchasing our favorite items .These innovations caused a change in marketing throughout the years. The History of shopping can give us an insight in the severe need

She lacks the knowledge on how effective the new advertisement is and provides no evidence on the effectiveness of using a millennial for the “[…] face of Burberry”(Menkes). This example would have strengthened her paper if she gave us information about any effectiveness to Burberrys decision of changing their image. The paper also has a lot of faulty generalization, it is her personal opinion that our generation has a different mindset. She has a lot of quotes from different people which strengthen her point of view, but they only prove the point that companies are trying to reach the young generation, and do not answer the question “Is the new implement working to reach the

Then times changed and products became more accessible with the creation of stores. Customers could now walk into a store and purchase the new trending items without the long wait. Times have rapidly changed in our generation from stores to online shopping now there is no need to drive anywhere; just shop from any device that can access the internet and get your products delivered at home. With this new change companies are now advertising by pop ups that come out while you are on the web. Short minute commercials while you are listening to your favorite music on Pandora, or in short commercials while you are loading a YouTube video. Many Companies have also created their own Facebook, Instagram, and Twitter to increase their company’s fame in an attempt to increase their sales (Paradiso). The article Social Media for Business Owners states “[…] your children, grandchildren, nieces, or nephews might be able to help you develop a social media Strategy. I support the articles ideas that to catch the millennial generation’s attention you have to work with people from or near the