ipl-logo

Teens Ethos Pathos Logos

477 Words2 Pages

Teens & Advertising Advertising is a form of marketing in which the author uses writing strategies to capture the attention of an audience to persuade them into purchasing what is being promoted. The success of an ad relies on the products ability to reason with readers and appeal based on emotions. Individuals can be distinguished by their proneness to social influence; teenagers in particular differ in regards to their level of susceptibility to advertising. Though teenagers do not typically have as much money as older adults, there are many products that teenagers are still willing to spend their restricted funds on. These advertising agencies who target teens utilize strategies that are meant to make their services and/or products attractive …show more content…

We, as people like to believe that we re reasonable, rational and think on our own. Thus, we believe that we have a good enough reason for our choices. However, we often buy products because of a strange compulsion, the power of consumerism; when people tend to identify strongly with the products they consume, particularly of brand names and status-enhancing appeal. “Commodities that promise to grant status to anyone who consumes them”(Selling down Pg 89). The use of bandwagon and a little ethos is used to help promote the justification of buying the product. Teens are especially targeted by bandwagon methods; teenagers want to fit in and “be on the winning side”. Teens are at a time in their life where image is important and they believe that other peoples perspective of them will be affected by what they appear to be. Ethos is used in Jason Stanz quote when he includes that these products are “rapper approved signifiers” (pg 89), teens will believe the claim based on what they know about rappers. The shopping indulgences do not technically originate from a manipulation of the commercial advertisements, rather a psychological and biological urge that is planted in every one of us. “Today, the consultants promise marketers that they can use psychological techniques to uncover consumers’ subliminal desires” (Selling down Pg 88). The evidence being: we splurge because of stress, to show off what we have, to have other think of us differently, and to follow the

Show More
Related
454 Words | 2 Pages

an USDA organic label - the label shows the credibility of that product (ethos). Certain standards have to be met in order to have the label printed in it; as a result, the consumers who are looking to live a healthier, organic lifestyle will buy it. the golden arches - a symbol of the society-year, global, restaurant chain, McDonald's, it is symbol that is easily recognizable by all. It can be argued that the arches both convey ethos and pathos. Pathos because the symbol evokes the emotional desire for their food; ethos because they are a credible restaurant due to their global success.

Read More
349 Words | 2 Pages

The Pathos of Joyce Byers’ Character Stranger Things, one of Netflix’s newest original series has taken the social media world by storm due to its enticing plot and debut characters who ultimately add quality to the show. In the pilot episode of Stranger Things, the creator uses several media techniques such as the usage of a strong character background and sound effects to effectively appeal to pathos in the audience for the character of Will Byers’ mother, Joyce Byers. Firstly, Joyce has a very strong character background, not only is she a single mother but she also has to finance for sons independently. When Jonathan Byers tells his mother he doesn't know about his brother’s whereabouts because he was working the night Will went missing,

Read More
731 Words | 3 Pages

In the essay "We're Safer Post 9/11" written by Eric Holder, Janet Napolitano, and James Clapper, a very intelligent, well descriptive work is published based on the days after the tragic 9/11 event. We all know that 9/11 was a very sad day and it destroyed the World Trade Center, the Pentagon and a field in Shanksville, Pa. The writers gave great examples as to how the United States has increased the safety of our country. We have took down most of the people and groups affiliated with the 9/11 attack and that is a great achievement accomplished. The attempt of proving how we have increased our safety was well expressed.

Read More
483 Words | 2 Pages

I will admit, this DQ question had me confused for quite some time before I started to grasp the basic concept of the three persuasive appeals of “Logos, Pathos, and Ethos”. I believe my problem was that I was over thinking it, which caused additional frustration and time to complete the assignment. In any event, here is my take of the three persuasive appeals:  Ethos  Ethos is one of the methods described by Aristotle to validate the author's creditability, charisma, and character. This is an important concept to use to verify that the material is written by a professional in a specifically designated field of their choice.

Read More
890 Words | 4 Pages

When Observing the ad by Hairclub.com the reader can determine many things. The ad displays many different elements that draws in the audience and when looking further you can see what exactly the creator used to capture the audience’s attention. The logo used on the ad is what established credibility and ethos. The use of color, or lack of, the picture of the man with and without hair and also the words used on the ad is used to establish pathos. The creator uses both the elements of ethos and pathos and the ad appeal to the audience of middle aged men everywhere whom have hair loss issues.

Read More
653 Words | 3 Pages

The speech, “ABOARD THE USS ABRAHAM LINCOLN(CNN)...” by President George W. Bush informs Americans are protected and America can handle any conflicts in American since America won the war on terror. The current tone and status of America are confident because Bush causes Americans feel confident. The three rhetorical choices that Bush uses throughout his speech is pathos, anaphora and parallel structure to convince Americans are safe. Bush proves America is winning the war on terror and attempts to convince Americans are safe through the use of pathos which causes Americans feel safer. Bush uses pathos in paragraph 7 by stating, “ When Iraq civilians looked into the faces of our service men and women, they saw strength and kindness and good

Read More
964 Words | 4 Pages

Taken from “Message to Grassroots”, this speech extract is a emotive and appealing piece delivered by human rights activist Malcolm X. Malcolm X is considered one of the greatest and most influential African Americans in history and famous for his idea of establishing a separate black nation funded by US government. The speech was delivered on November 10, 1963, at King Solomon Baptist Church in Detroit, Michigan. "Message to the Grass Roots" was one of Malcolm X's last speeches as a member of the Nation of Islam. As the most "political" speech Malcolm X had delivered to that time, “Message to the Grass Roots" can be viewed as a sign of Malcolm X's impending separation from the Nation of Islam. In the speech, Malcolm spoke not as a Muslim

Read More
732 Words | 3 Pages

Squatty Potty Is it hard for you to poop? Squatty Potty has helped thousands fix that problem. This Squatty Potty advertisement convinces its audience to buy the Squatty Potty by using ethos, pathos, and logos. The Squatty Potty is a prop for your feet when you poop out feces. Having the prop will help your number two come out easier.

Read More
1180 Words | 5 Pages

A Time to Kill is a remembered experience that brings up the question, “Is a father justified to kill the young men who raped his daughter?” There are many fallacies used throughout this trial, such as, Appeals to Trial, Ad Hominem, Authoritative Warrant, Hasty Generalization, Claim of Fact and many others. The trial also used Ethos, Pathos and Logos to get its point across. If there were no fallacies, ethos, pathos or logos used, then the trial wouldn’t have been as strong as it was illustrated to be in the movie.

Read More
781 Words | 4 Pages

Donald Trump uses logos in his speech by providing various information about growing economy, successful businesses, and improved lives of American citizens. “The stock market …has added more than seven trillion in new wealth; we've created 2.4 million jobs and that number is going up very, very substantially; new unemployment claims are near the lowest we've seen in almost half a century; African-American unemployment reached the lowest rate ever recorded in the United States and so has unemployment among Hispanic-Americans.” After providing these facts he states that it is a perfect time to work with our country. He also talks about tax decrease for middle class and small businesses. He notes that corporate taxes were reduced by fourteen

Read More
760 Words | 4 Pages

My actual audience is everyone who reads the Daily Wildcat, but my target audience is leaning towards us students. It could also reach out to parents whom have children as well. A reason being for choosing that audience is that I primarily wanted to inform current students and also parents that have children that are in the public school system, because they are the ones that can make a change happen by knowing all the possible ways school choice can affect not only them now but the future of their children as well. This group of people are the ones that should be the most concerned about school choice because it effects them directly. I initially started off my editorial with saying “But on February 7 2017, the education system was changed

Read More
561 Words | 3 Pages

The corporate giant Viacom, however, faced difficulties marketing to such audience. Stubborn teenagers are unresponsive to conventional marketing messages. By conducting focus groups, researchers have learned that teenagers respond to ‘cool’. Accordingly, the merchandise industry had to embrace new marketing strategies.

Read More
836 Words | 4 Pages

A person 's mind is the most intriguing part of the human body from the moment one is born it begins to develop. From the time an infant moves up the cycle of development they absorb all and any knowledge like a dry sponge. As they develop into a teenage state, they become so influenced by all the things they see such as peers, televisions, and ads. Teenagers want to have the latest phone, clothes, shoes, and accessories. They fathom many things that they do not need.

Read More
651 Words | 3 Pages

If giving out false information to persuade an audience is untruthful then why as a society we are still reaching for the untruthful? Persuasion is alternatively what all advertisements are aiming for no matter if it is for a product or idea. Over the use of methods like ethos, pathos, and logos advertisements become more appealing and compelling to everyday people. War propagandas especially utilize the methods, ethos and pathos to support the idea of glorify American and demonize enemies. The credibility of normal citizens was demonstrated throughout war propagandas to help develop their philosophy.

Read More
556 Words | 3 Pages

Everyone has made an argument. It could be as little as argueing so you can to your friend’s house to as big as why you should be president. Whenever you make an argument you’re trying to persuade the person to listen to you. The points you make are ethos (appeals to credibility), logos (logic), or pathos (emotion). You do it without knowing.

Read More

More about Teens Ethos Pathos Logos

Open Document