Throughout the past few decades, we have seen head-to-head competition between the two iconic American outdoor retailers, Bass Pro Shops and Cabela’s. Recently as of October 3rd, 2016, Bass Pro Shops made a decision that could change the competition in the entire outdoor market. Arriving to a definitive agreement, “Bass Pro Shops will acquire Cabela’s for $65.50 per share in cash, representing an aggregate transaction value of approximately $5.5 billion” (Crowe). They are being backed by one of the leading private equity investors in the world, Merchant Banking Division of Goldman Sachs and Pamplona. Business Insider states, “Goldman Sachs has committed $1.8 billion and Pamplona has committed $600 million for a total preferred financing commitment of $2.4 billion” (Crowe).
American Eagle Outfitters opened its first location in Michigan in 1977. It was started by the Silverman family but bought over by the Schottenstein family when the Silverman’s Retail Venture began to struggle financially (American Eagle Outfitters, Inc., 2014, Auspicious Debut: Seventies and Eighties). At the time, the company offered more outdoorsy apparel and marketed itself more towards men, though it still competed with GAP and other such competitors. The company continued to grow during this time. According to the International Directory of Company Histories, in 1989, the Silvermans almost sold the company to GAP but the deal fell through, and the company geared to expand significantly (American Eagle Outfitters, Inc., 2014).
They also have an online store that generates profits as well. American Eagle Outfitters also owns and has created other brands over the years which are Aerie (intimates brand), Tailgate, and Todd Snyder New York (American Eagle Outfitters Inc (AEO) Company Profile, 2018). These brands have also been beneficial to the success that American Eagle Outfitters has had. As of 2017, the revenue was $3.61 billion, gross profit was $1.37 billion, and
American Eagle Outfitters is an apparel store that also owns the sub-brand Aerie, primarily a lingerie store. The company started out with and was incorporated by Jerry and Mark Silverman, before the company was bought out by the Schottenstein family and AE began to flourish and rapidly grow into the store it is today. AE hit milestones such as trading on the NASDAQ stock exchange and opening the Aerie lingerie stores. American Eagle Outfitters made a mark on today’s world of retail, and is now known for its body positive images and making an effort to help the community. This lead to them making many good ethical decisions, one of which that being their collaboration with the Better Work program and Business for Social Responsibility to support
Executive Summary American Eagle Outfitters, Inc., is a multi-mark claim to fame retailer working in 26 nations. ~87% of incomes originate from the United States with the rest of the ~13% from worldwide activities. The organization has two noteworthy brands, American Eagle and Aerie. Other minor brands incorporate Tailgate and Todd Snyder, in any case, income from these brands is insignificant with just 5 stores add up to between them. AEO gives apparel, extras, and individual care items under the American Eagle and Aerie brands.
As of January 2023, American Eagle operates 865 AE stores and 295 Aerie stores worldwide. American Eagle’s corporate strategy focuses on a “Real Power. Real Growth.” value creation as described in their most recent 10-K. As mentioned in the overview, American Eagle Outfitters uses an omnichannel approach for their company. Customers can view inventory across their different channels.
Subscription based businesses are not new, magazines, utilities, and the ubiquitous (you fill in the blank)-of-the-month clubs are all time-honored solutions to consumer buying habits. Today, businesses offering subscription based experiences are taking new industry segments by storm, and changing how people buy products and services. Last year, per a March 2015 Entrepreneur article, "Dollar Shave Club was expected to generate $60 million in revenue, nearly tripling its 2013 revenue and even more impressive, Honest Company, a Santa Monica company selling natural and eco-friendly baby products, was expected to bring in $150 million in revenue in 2014, landing the business a $1 billion valuation." As usual, consumers and their buying habits
American Eagle Outfitters The company that my group has chosen is American Eagle Outfitters also known as AOE, which is a North American retailer that provides “high-quality, on-trend clothing, accessories and personal care products at affordable prices”, manufactured for men and women in between the ages of fifteen and twenty-five. American Eagle is a company that began in the United States and has reached all countries around the world, having approximately one thousand stores located in North America, the UK, and several parts of Asia, American Eagle also caters to eighty-four countries around the world through their website and other market tools. American Eagle also acts a parent company for other retailers in North America such as Aerie,
Under Armour the Organization: In March of 1996, 23 years old, Kevin Plank created a brand that would change the sportswear industry. When Kevin played football at the University of Maryland, he did not like the athletic wear options available to him. What Kevin was looking for was clothing that would wick moisture away from his skin and protect him from heat exhaustion, but at that time there were no products on the market that accomplished that need (Walker, Marketing Strategy: A decision-focused approach, 2014, p. 143).
In 1977 Abercrombie and Fitch filed for bankruptcy and was acquired by Oshman’s Sporting Goods. By 1988 the company was swept up by The Limited for $47 million. In 1992 Limited Brands brought in Michael Jeffries and he transformed Abercrombie and Fitch into a very sexy teen store. The company finally went public in 1996 and it expanded very fast.
The American Eagle is According to the company, it is significant to offer the high-quality products with affordable price and they are trying to be prevailing trends in their clothes for every customer. It is the reason why the prices of their products are higher than other competitor companies due to good quality of clothing, nevertheless, some of people or analyst say that it is overpriced. For their pricing the products there are a lot of factors that affect their price increase such as slow growth of the apparel market, intensive competition with competitors or competitive retailers and decrease of American Eagle’s market share. Additionally, it demonstrates that the prices of their products are over 10% below compared to the recent market price, even though they estimate $13.45 (Forbes 2012).
American Apparel is like the one girl back in high school that tries too hard to please everyone. The one girl that was attractive with all of the popular guys at school. She dresses very provocatively and yet she still does not fit-in with most of the other girls. Then she says a joke trying to cover up the wrong thing she has done and things just get awkward.
is unique compared to the apparel market as a whole because they sell their own brand names and not multiple brands in their stores. This gives them direct and indirect competitors. According to NASDAQ Gap Inc. stock value is currently $29.495 and their market capitalization, which is how a company is valued based on their price per share and the number of shares that they have outstanding 12, is 11,482,728 13. Their direct competition includes Abercrombie & Fitch with a stock value of $26.20 and a market cap of 1,782,438, American Eagle with a stock value of $21.04 and a market cap of 3,736,872 13. These numbers show that comparing the direct competition, Gap Inc. is in a stronger position in the market.
For my interview I picked Tkeya Calderon, she is the general manager at American Eagle. The first question was, what do you like about your job? Her answer was that her favorite part about the job was being able to interact on a personal level with customers. Helping a customer to look and find the clothes that they want is a great experience, you to get to know the on a person level to better help them find the perfect cloths for them. Another thing she like about her job is being able to help with other position and work on different task.
In contrast, American Eagle Outfitters sells mainly its own products, meaning that it mostly sells products that are manufactured and branded by the company itself. Since it does not carry inventory from many other manufacturers
