Executive Summary
American Eagle Outfitters, Inc., is a multi-mark claim to fame retailer working in 26 nations. ~87% of incomes originate from the United States with the rest of the ~13% from worldwide activities. The organization has two noteworthy brands, American Eagle and Aerie. Other minor brands incorporate Tailgate and Todd Snyder, in any case, income from these brands is insignificant with just 5 stores add up to between them. AEO gives apparel, extras, and individual care items under the American Eagle and Aerie brands. The organization additionally offers pants, and other clothing and adornments for people; and lingerie, dynamic wear, and swim accumulations, and in addition individual administer to ladies. Moreover, it offers sports clothing
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Purpose: AEO, Inc. has constructed a particular worldwide organization culture in view of center qualities – People, Integrity, Passion, Innovation and Teamwork. These qualities keep on shaping optimistic yet open brand personalities, as specifically cited from the organization's site.
People: The imperativeness of the organization dwells in individuals: partners, clients and accomplices. They esteem and regard distinctive foundations, one of a kind gifts and diverse tastes; they reinforce our capacity to succeed. They think about our partners: they enable them, they compensate them. They give back liberally to the groups where they work and play.
Integrity: They stay faithful to our obligations. They consider ourselves responsible to the most noteworthy guidelines and make the best decision. They admirably measure and oversee hazard. Notwithstanding troubles and difficulties, don't trade off. They are affable and proficient –