ipl-logo

Ironkey Mission Statement

424 Words2 Pages

I chose Imation Corp. and the website adequately reflects the mission statement.

"Mission Statement
Imation will: Utilize customer insights to build a world-class portfolio of quality digital storage products, audio and video electronics, and accessories. Extend our category leadership in key markets through our powerful global distribution network. Focus our resources on profitable growth areas. Increase the value of our brands and demonstrate return on marketing investments. Maintain an uncompromising commitment to strong execution. Lead with the highest ethical standards, demonstrating good citizenship in all we do. "

The following are key points on their website which is up to 80% captured in the mission statement.
•Store: The ability to efficiently and …show more content…

•Connect: Allowing anytime, end-user access to the data through resilient storage.

Also these products are captured in the mission statement but cannot be verified, so based on the claims i'll say the Mission statement reflects its mission statement.
•IronKey - Imation's IronKey solutions meet the challenge of protecting today's mobile workforce, featuring secure USB solutions for data transport and mobile workspaces.
•Nexsan - Imation's Nexsan portfolio features solid-state optimized unified hybrid storage systems, secure automated archive solutions and high-density enterprise storage arrays.
•Memorex - One of the most trusted and recognized consumer brands in American marketing history, famous for the slogan "Is it live, or is it Memorex?”
•TDK Life on Record - One of the world's leading recordable media brands, licensed exclusively by Imation.

Corporate Responsibility
At Imation, we believe that doing good is also good for business.
Environmental Stewardship

Imation(r) is dedicated to applying and sharing our spirit of innovation around the world through outstanding environmental stewardship and corporate social

Open Document