American Eagle Research Paper

American Eagle Outfitters The company that my group has chosen is American Eagle Outfitters also known as AOE, which is a North American retailer that provides “high-quality, on-trend clothing, accessories and personal care products at affordable prices”, manufactured for men and women in between the ages of fifteen and twenty-five. American Eagle is a company that began in the United States and has reached all countries around the world, having approximately one thousand stores located in North America, the UK, and several parts of Asia, American Eagle also caters to eighty-four countries around the world through their website and other market tools. American Eagle also acts a parent company for other retailers in North America such as Aerie,

American Eagle was created in 1977 by two brothers named Jerry and Mark Silverman, as a subsidiary corporation to Silverman’s Menswear who then changed their name to Retail Ventures, Inc. The parent company, Silverman’s Menswear, was created in 1904 as a young men’s clothing store in Pittsburgh, Pennsylvania. After three generations the two brothers, Jerry and Mark, had made their way up the Silverman hierarchy, when in the 1970’s Jerry became acting CEO and Mark became the Executive vice-president. Soon the two brothers became unsatisfied with their brand and considered expanding from a small mall store that only sold young men’s clothing to a competitive retailer, so they came up with the idea of American Eagle, which put an emphasis on men’s and women’s clothing, accessories and footwear. In doing so American Eagle became a household name, competing with the better-known apparel retailers such as; L.L. Bean and The GAP, they also were attracting a diverse market of customers. After a couple years of booming success and expansion the Silverman’s Menswear, now Retail Ventures Inc., had fallen into financial instability and 50% of Retail Ventures was claimed by the Schottenstein Family of Columbus, Ohio. The Schottenstein family was a retail

DSW is another mall and website based company that focuses solely on shoes and accessories ranging from high shoes to common, every day running shows. American Eagle in Retail Ventures Incorporated is a cash cow, over the last three years American Eagle’s total gross revenue for sales has averaged as is around $3.5 Billion. However, DSW which is Retail Ventures second most profitable company on average over the past three years have only averaged around $2.5 Billion per year in gross revenue. Essentially, proving in Retail Ventures small product mix American Eagle comes out on top every year with around a $1 Billion difference in gross