Dunham's Sport Essay

Established in 1937, Dunham’s Sports started out as Dunham’s Bait & Tackle in Waterford, MI. It is a sports chain that has grown over time due to their attention to detail and exemplary customer service to become one of the best sports chains operating in 19 states. It has over 200 stores and its new www.dunhamsports.com provide customers with the best sporting goods, leisure apparel, sports gear and athletic equipment (Kampe, 2015). Furthermore, it is a company that has made use of social media over time. Hence, here are ways in which Dunham’s Sport uses social media and how it affects the business and its events.
Dunham’s Sports uses the social media to advertise job vacancies available in their stores. When the company has open positions,

The company understands the potential that the social media has and exploits it by using it to advertise some of the products in its stores. For example, the company has in the recent past advertised the presence of Under Armour sport’s women catalogue in its stores, My-ID Sports Bracelet, gymnastic apparatus such as Propel 14′ Trampoline and sporting guides (Dunham’s Sports, n.d.).
The company also uses the social media platforms to create links to its website www.dunhamsports.com. With these, the customers can be able to follow links to amazing products that are offered in Dunham’s Sports in their localities. This is important in driving traffic and creating awareness of the availability of online purchases, which is convenient to most people. Therefore, the customers will not have to travel to the company’s physical stores since they can easily make purchases from the comfort of their

Nevertheless, how Dunham’s Sports uses the social media platforms, including Pinterest, Facebook and Twitter has an impact on the company. For instance, social media creates an avenue through which the company interacts freely with its potential and current customers. Using such media platforms, the company can easily understand the tastes and preferences, likes and dislikes and the needs of the customers. From this analysis, the company can make items available that they buy most in several stores in the different states. For instance, the company has been making inquiries from the customers the favorite products that they buy from the stores in the recent past. Hence, making such an item available always is a good way of ensuring customer’s needs are fulfilled, which is essential in realizing customer satisfaction.
The company’s use of social media impacts on it by driving traffic to the stores and the website for sport products such as athletic apparel, leisure apparel, sporting equipment and sports gear. This serves the company by increasing the sales and profit margins, which is essential for a healthy financial position. The company appeals to the customers by use of gift cards, discounts and prize-winnings to encourage them to make purchases from its stores (Dunham’s Sports,