The one thing I think organizations are doing to appear trustworthy to its customers and employees is being active on social media and responding to customer complaints and issues real-time. Social media is forcing companies, to tell the truth. We are in an age of transparency thanks to social media. With transparency comes trust. This transparency touches all aspects of the organization such as leadership, employees, company culture and values (Klein, 2011). Social media allows any individual or media organization can send out a piece of news or opinion that affects how people view the company. This in my in opinion is forcing companies to be more transparent with their customers.
Additionally, I see more organization trying to connect with customer values to
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This translates into a workplace where people want to come and work. Customers I think in turn will want to be part of this organization, whether through purchasing stock in the company or buying their products. Too often we publicly see how companies secretly take advantage of their employees only to be thrown into the spotlight by whistleblowers. An example of this is Wells Fargo's recent "8 is great" internal employee campaign to force customers into opening account sometimes without their knowledge. Wells Fargo is in my opinion a perfect example of how treating its employees badly and being exposed to the court of public opinion has damaged its reputation and trustworthiness among the public and more importantly its customers. In contrast, Google is known to treat its employees very well. With excellent incentive packages and the right leadership in place. More importantly, Google places emphasis on customers’ satisfaction as well. Positive employees not only have positive behaviors they also have organizational commitment (Colquitt, LePine & Wesson, 2017). Consumers see employee commitment to the organization is