The message we would want to communicate through personal selling is that LevelCan is simplistic and purposeful. With this, it sends the message that this trashcan is unique and the first of it’s kind. We would really want to stress the individuality of the product compared to the products produced by competitors. Again, we would be talking to consumers within our target market since we would want them to pull the sequence of events down the supply chain. This would ultimately give them the power and it would allow us to see how much our product is demanded/desirable, if at all. For LevelCan, the sales promotion we would use most frequently would be coupons. We want to create demand for our product, especially cause it is so new in the