Unit 5 Digital Marketing Strategy

Five Crucial Strategies and Tools of Digital Marketing that a Sprouting Business Should Make Use of

Everything is digital nowadays even running businesses. In fact the best of businesses which have thrived and become corporate giants in various industries have made use of digital technology which is why they have climbed the ladder of success and taken up that prominent position. The reason for this is because everyone is also turning to the digital way of doing things which includes going online in such of goods and services which satisfy their needs and wants. Therefore it goes without saying that going digital is the next big thing that your sprouting business needs for it to accomplish its plans and long term business goals. Contrary to

A well designed business website is the platform via which your business will broadcast its presence and give a neutral ground where current clients and potential ones will stay connected to it for information. Therefore you should not let any resource go to waste while you are designing a superb business website. It might seem a daunting task but not much goes in to creating a website. One of the tools that you should have at your grasp to make this possible is website management tool called WordPress. With WordPress you will have full-blown website in no time. It has quite a lot of plug-ins, themes and widgets to choose from all of which are intended to create the ultimate website for your business. Furthermore another important step that goes hand in hand with creating a website is being able to measure its engagement over time. This means making use of such tools as Google Analytics which is free and assists you monitor your website’s traffic apart from tracking your clients and knowing what their needs are. This in turn gives you the edge to improve your services to create a great experience for

This they do, not only for interaction but equally if not greatly to look for brands i.e. goods and services. You need to include social media in your arsenal. This also means that you need the relevant set of tools which go hand-in-hand with your social media account to monitor what the potential clients are talking about at any time in every social media channel. Hootsuite is a tool which you can use to manage all your social media accounts from twitter, Facebook etc. Additionally it gives you the edge to see what people are saying about your brand and allows you to respond to those feedbacks instantly.

3. Video marketing

This one speaks for itself. Directly promoting your brand via video uploads. This you can effectively do by the use of such applications as Wistia which is free for use. Once you upload your content-filled videos to Wistia, it automatically pre-encodes it to be of best quality before it is viewed by clients. Besides this, Wistia also notifies you if content is undesirable to your viewers making you optimize it according to their needs.

4. Email