Cu69 Marketing Plan

Introduction
For my controlled assessment I am going to, investigate how my chosen business, Happy Days meets the needs all five market segments and how this can lead to the success of a business, mainly Happy Days.
I will do this through Primary research; the types of primary research I have used are observations in the takeaway interviews with the owner and questionnaires for the current customers of Happy Days. After I have collected the research, I will convert them into graphs and charts for me to analyse and assess to which extent the business is meeting all five-market segments. I will also use Secondary research to investigate and gain background information about: the location of Happy Days and how the location benefits the business,

This will lead to the success of the business because there are a variety of different ages in Salford (add evidence for this.) The business is appealing to the different age ranges by providing a variety of meals targeted at the different ages see figure 8. If the business continues to do this it will become very successful because more people are consuming the products, as a result, Happy Days sales will increase and this will give them the opportunity to expand and become a more well-known business because they have a higher

Because the prices of the goods are already reasonably low, Happy Days does not offer certain discounts however instead they have meal deal options, free delivery on orders over £12 and a free garlic bread on orders over £18. See figure 8. This is helpful and beneficial to Happy Days because larger families order more food than a family of 3, therefore if they are getting more for their money they would want to order again from Happy Days, which means more profit for the business. If the business continues offering these particular offers, it could lead to great success for the business because it will gain the customers loyalty and a larger customer base will want to purchase the products, therefore the revenue of the business will increase because the number of units sold/services provided will have increased. Employees, in particular, will be affected by this; the more customers they have to serve, the harder employees have to work. If the shop decides to expand the opening hours, the workers will have a higher wage as they are working longer hours. “Good food. ALWAYS open until very early hours” see figure 15. This review supports the inferation that Happy Days opens for long hours., the long opening hours helps open the business to different opportunities and customers. For example, a barista who has come home late from work, or a pub crawler who wants a