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EGT1 Task 4

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Task 2 Introduction In this part of the report, I have emphasised on the integration of the success factor of the Kooky Fried Chicken restaurant’s establishment in the Greater Manchester area. To assemble all the factors involved in the success of the restaurant, it is essential to look at each aspect in detailed. For which I have analysed all the stakeholders involved that directly or indirectly affect the decision-making. I have also reviewed one of the stakeholders to identify and develop the business relationship. In addition, at the end I have designed a strategy for the continuous improvement of the restaurant (Maier, 2013). Porter’s five Forces To Identify Key Stakeholders The porter five forces is an analysis tool that analyse …show more content…

The survey that I have made on the restaurants present in the North West has shown that new products arrival in the market can be risky for our restaurants for example different burgers with wide range of variety. • Bargaining Power of Customers (Buyers): For any business the especially in food business, the customers are the most powerful stakeholders. If the new branches fail to satisfy the customers by its services or the products, the restaurant will be in a great loss. • Bargaining Power of Suppliers: Another key stakeholder that I have identified is the power of the suppliers. However, a food restaurant cannot perform its basic operations if they are unable to find appropiate suppliers for their raw products. Thus, it is essential to keep these types of stakeholders in consideration (Hobohm, 2004). • Intensity of Competitive Rivalry: The competitive advantage by the help of the new ideas formation such as advertising level, strategies, sales growth ratio, transparency etc are the essential parts that are required to be analysed deeply. This includes the stakeholders such as employees, authority members, bank …show more content…

As per I have concluded the role of the stakeholders are • Competitors: They play the crucial role in the decision-making. Taking the competitors easy is the biggest mistake one can make in any business. But we do not want to do this thus taking the competitors in consideration the location, menu, prices, length of the staff and many other factors are focussed and ensured that they doesn’t match our competitors (Hobohm, 2004). • Customers: The customers are the power of nay business thus making them happy is our main motive. For this purpose the menu and the environment of the restaurant has been designed in a way that it delights the customers of all culture. • Suppliers: The involvement of the suppliers in the decision-making is necessary, as it is a work of great consideration while choosing the suppliers. Especially when it comes to food, the decision making for the selection of the suppliers becomes risky, as the quality of the products is the vital part of consideration. • Employees: For us our employees are like a family, thus the hiring of the new staff for the North West branches are done in a way that each of the employees fulfils all the expectations of the restaurant with their

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