Business Analysis: Alinea Restaurant

Control is a way to achieve goals by applying some rules to yourself and the ones that are working for you. Control is used by everyone in the world, in their personal life of in their jobs and is achieved when those rules and regulations you apply work and gets you where you planned to be. Control is difficult to achieve, and that’s why every now and then you have to change the way you control things and arrange it every time that is stopping you from achieving the established goal. Alinea restaurant, owned by Grant Achatz, is a place well known for culinary innovation. The restaurant can be found at Lincoln Park, Chicago. Since 2005, which was the year that the restaurant first opened, their dishes have been distinguished and iconic around

Although the negative comments in the webpage are always emerging, and hurtful, the restaurant is constantly being pressured to provide better services and products for the customers to be satisfied. This is something innovative to the food industry due to the fact that studies have shown that based on the customer´s reviews, restaurants are not increasing their responses. Moreover, another study showed that restaurants that pay attention to the reviews are 20% more likely to get reservations (Vanderblit, march 13, 2015). The global product division head, Adam Medros, stated that “Saying sorry is important, but it´s not enough to say sorry if you don´t like the carpet”, instead of saying “Here´s our plan for fixing that.” (Vanderblit, 2015). Furthermore, Grant Achatz (Alinea) always follows the advice and complains, he states that “the more we know about who is coming into our restaurant, the better we´ll be able to fulfill our obligation to do what will make them feel happy.” (As cited in An, 2010). Feedback control such as this one allows clients to be happy and remain loyal to the restaurant. This strategy develops into feedward control because as they get more knowledge about customers’ wants and needs, they can become better at collecting data before the performance deficiencies

The customers pay for this extra service known as “tickets” to make a reservation for the restaurant. The price depends on the time and date but it is always around the price of 20 USD, which are redeemable when paying the bill. The method works even when the customer cancels the reservation because they are making money even when the customer cancels up. The changes of price for the ticket reservation encourages people to make reservations at different times based on the price (Duckor,