Maasai-Muir Marketing Plan

Tourism has two major segments i.e. Leisure and Business. The Maasai-mara national reserve lies under touring leisure which is more focused on popular areas that have recognizable landmarks, beautiful sceneries, and activities to participate. Governors Camp major competitors are Sarova Mara Game Park and Keekorok Lodge. These resorts offer the same services and have been in the market for over forty years. These resorts have been best at Hospitality which is described and measured by the amount of care, handling to detail towards an excellent reception to customers in accommodation and swimming pool. However, not all tourists want the same package being offered by the resort and having a variety gives Governor's camp a competitive edge. The

Wildlife safaris are one of the best selling safaris in the Maasai-Mara, combining them with added services such as the swimming pool facility within the resort attracts new customers who want more than just game drives. These extra services include visits to reserve parks where the tourist can choose the mode of transport to use when watching the wildlife. These are day and night game drives, balloon safaris over the wilderness, guided walking safaris, camel and horse safaris which can all be offered during the visit. Governors Camp should join hotel chains; this would ensure they are better placed in the ranking criteria while delivering a higher level of services. Joining the hotel chains that have an extensive clientele database would also give them an advantage in getting high-end customers for maximum capitalization during the high season and achieving greater

It not only brings in regular guests but improves future spending of tourists as well as those reading their reviews. It is necessary for the hotel management first to understand who their most valuable customers are to give them a competitive advantage. It is very important that the view of their guests lifetime value is obtained, from all the services provided. Information from all areas should be included to give an accurate picture of what a guest's preferred activities are and their contentment with the services . To inspire long-term loyalty amongst guests, Governors Camp have got to identify who their most important guests are and set guidelines to make these guests believe not only are they welcome, but wanted by the resort. The resort should target promotional campaigns, based on forecasted demand by market segment. This will help ensure demandis generated when and where it is needed. Integrating marketing data with the revenue management data means that both departments have the information they need to make the right decisions about pricing and promotions placement. To actually engage and convert guests Governors Camp need to embrace new technology in the industry that Customers Prefer. With the investment of the right tools in place, the resort can increase productivity, streamline operations, increase revenue for the resort, engage with guests in real time and provide