ipl-logo

SMGT 502: A Case Study: Marketing Plan

811 Words4 Pages

Chris Magill SMGT 502 1/21/2017 Preliminary Research: Marketing Plan Major league baseball (MLB) found in North America is the most popular and oldest professional baseball organization in the world. Although it consists of the American and National leagues, the professional baseball league houses more than 25 teams from seventeen states as well as Canada. The league has an excellent reputation and is broadcast across 233 countries and translated in up to seventeen different languages. However, with the current as well as a potentially bigger fanbase in the MLB, adding a new team from the state of Maine can create new excitement for the league and its following. (Paul & Weinbach, 2015). The Rockers is a brand new MLB team that will be located …show more content…

However, this exercise allows a comprehensive understanding of the target market while motivating the team and the fans in making significant contributions in making the team grow (Shapiro & Drayer, 2014). The preparation of a marketing plan entails the following considerations: the organizational focus which involves the teams’ mission statement and purpose from the onset. Organizational focus prevents the marketing plan from deviating from the scope without the right framework (McDonald, 2013). SWOT analysis- is important in measuring the weaknesses, strengths, opportunities as well as threats related to sports management, which help the company with both external and internal forces. Other considerations include identifying value proposition, target market, strategy and objectivity, and stock taking for re-evaluating how the marketing plan is performing at regular intervals (Pride & Ferrell, 2016). In practice, team advertisement will be achieved through multiple digital media outlets such as local TV stations, organizations websites, and various print centers. Apart from the sponsorship opportunities to all businesses, different prices and packages will allow various businesses or companies to associate themselves with Rockers. The Rockers will also engage in various charities and other …show more content…

References Bell, T. (2014). The demographics of Maine. Erhardt, N., & Martin-Rios, C. (2016). Knowledge Management Systems in Sports: The Role of Organisational Structure, Tacit and Explicit Knowledge. Journal of Information & Knowledge Management, 15(02), 1650023. Kaser, K., & Oelkers, D. B. (2015). Sports and entertainment marketing. Nelson Education. McDonald, M. H. (2013). Ten barriers to marketing planning. Journal of Product & Brand Management. Paul, R., & Weinbach, A. (2015). Using Prediction Market Prices to Differentiate Factors that Influence the Highest and Lowest Priced Tickets in Dynamic Pricing for Major League Baseball. The Journal of Prediction Markets, 9(2), 43-63. Pride, W., & Ferrell, O. C. (2016). Foundations of marketing. Nelson Education. Shapiro, S. L., & Drayer, J. (2014). An examination of dynamic ticket pricing and secondary market price determinants in Major League Baseball. Sport Management Review, 17(2),

Show More
Related

Busn319 Marketing Plan Sample

2149 Words | 9 Pages

Marketing Program…………………………… 10 – 11 7. Financial Data and Projections……………….. 12 8. Organizational Structure……………………… 13 9. Implementation………………………………..

Read More

Baseball Club History

473 Words | 2 Pages

In 1845, some young fellows in Manhattan composed themselves into the Knickerbockers BaseBall Club and recorded the tenets of the diversion which they were playing. History of Baseball appears to be dependably to have lived more in myth that ever. Youngsters in England and the United States had been playing variations of the diversion for quite a long time, for example, one o ' feline, rounders, and base. Not until 1901 was the National League compelled to acknowledge the American League, the main other surviving real association. The surprising undefeatable season of the national visiting Cincinnati Red Stockings in 1869 prepared for baseball 's all out professionalization in the 1876 development of the National League of Professional Base Ball Clubs.

Read More

History Of The Black Sox Scandal

845 Words | 4 Pages

One of those teams is the St. Louis Cardinals. The Cardinals originated in 1882 and were known as the Brown Stockings (St. Louis Cardinals, n.d., para. 2). The St. Louis Cardinals’ success has been second only to the New York Yankees. Some of the elite players on former Cardinal teams are Roger Hornsby Stan Musial, Dizzy Dean, Ozzie Smith, Mark McGwire, and Albert Pujols. In1998, the Cardinals were dealt with the blow that one of their elite stars was using illegal drugs.

Read More

The Book Report: Moneyball By Michael Lewis

442 Words | 2 Pages

The central figure in Moneyball is Billy Beane, the general manager, of the Oakland Athletics in San Diego, California. Billy is faced with a serious dilemma in 2002, his team just lost its top three players and he manages one of the poorest

Read More

America's Past Time: The Segregation In Baseball In The 1900s

1021 Words | 5 Pages

In the MLB alone, over 70,000,000 people go to a game once a year, bringing in a staggering total of $10.32 billion per year. Baseball is now a worldwide sport, played and loved by many. Baseball has also overcome numerous events, such as people of color being segregated and the World Wars. All of this has given baseball a symbolic history and the game has been able to grow rapidly and earn the name of America’s Past Time. The “Segregation in Baseball in the 1900s, 1900-1909” is about many different things like how the colors were separated, how baseball is a gentleman's game, and Rube Foster.

Read More

Pros And Cons Of Paying Student Athletes To Play College Sports

366 Words | 2 Pages

Quantre Via Introduction Paper Research Methods in Sports Management Research Question: What are the pros/cons of paying student athletes to play college sports? According to James (2018), "I can't even talk about that, man," James said. "Me and my mom was poor, I'll tell you that, and they expected me to step foot on a college campus and not to go to the NBA? We weren't going to be poor for long, I'll tell you that. That's a fact.

Read More

Japan's Baseball Economic Analysis

1841 Words | 8 Pages

The economy affects the money each venue has to spend, which directly affects the caliber of players each can afford. The economy affects the quality and size of the stadiums. Lastly, the economy affects whether baseball players decide to remain in their home countries to play, or find the need to travel and look elsewhere to live the dream of playing the game. Through analysis of the governance of

Read More

Ries And Tractitioner's Strategies In The Healthcare Industry

1193 Words | 5 Pages

The assertion that the value of marketing plans on marketers to think about upcoming periods, undertake routine marketing analyses and audits and make projections of marketing goals and objectives with respect to health care organization is quite strong and it is important to understand that the marketing plans help the marketers in in making identification of the long-term goals of the organization and ensure formulation of the realistic strategies for attaining the particular goals (McDonald and Wilson, 2011). Indeed, it can be asserted that marketing plans shade light on the objectives to be undertaken within a particular period in addition to ensuring determination of what actions can be handled to achieve the objectives. Moreover, marketing plans entails crafting of contingencies that ensure taking of alternative if some particular moves or actions taken fail to produce the desires progresses. Thus, successful marketing plan indicate the state of a health care organization currently, the future actions of the management and the mechanisms that the management will use to accomplish its goals. It is worth noting that a health care organization will endeavor assessing its present marketing situation and the future implication for its growth and prosperity and thus adjust appropriate to counter limits existing concerning future actions.

Read More

Final Project Marketing Plan

792 Words | 4 Pages

SWOT analysis 6. Operations plan 7. Marketing plan 8. Marketing plan continued 9. Financial plan 10.

Read More

Corporate Sponsorships Throughout Olympic History Paper

782 Words | 4 Pages

(4th ed.). Upper Saddle River, NJ: Prentice Hall.   Olympics (2017). 100 years of Olympic marketing. Retrieved from:   https://www.olympic.org/sponsors/100-years-of-olympic-marketing  Olympics (2015).

Read More

Melbourne's Investment In Sport Case Study

925 Words | 4 Pages

Melbourne is acknowledged as one of the major sporting centres of the world and a leader in the international sports business market. Drawing on your unit and general readings what were the factors that led to Melbourne's investment in sport, and is this strategy viable? Furthermore, are these claims of global sports business leadership justified, and can Melbourne justifiably claim to be the world’s sporting capital? Provide evidence to support your argument. Melburnians are proud to name their city as the greatest sporting city in the world.

Read More

Summary Of The Numbers And Growing Big Business Of Professional Sports

206 Words | 1 Pages

Major sports leagues have also been reshaped by new technologies that change the way fans engage with professional sports. The article ends by discussing how technology has helped these four leagues grow overtime. This article connects to the central

Read More

Clark University: Nontraditional Student

832 Words | 4 Pages

Marketing Strategy The Marketing Director prefers to the SWOT strategic development method. SWOT stands for strengths, weaknesses, opportunities, and threats. Each category is reviewed aid in maximum output and successful marketing (Cradle, 2010).

Read More

College Athletes: A Case Study

339 Words | 2 Pages

College athletics is big in promotional items and requires those marketing experts involved to make the price right. One of the original expenses attributed to fans is tickets to Big Conference football game. So how exactly does the marketing for these events work. The original theory of moving tickets was to price them at a fixed price based on where the seats were located.

Read More

Essay On Athletic Director

1146 Words | 5 Pages

Knowing that, it is not a coincidence that sales are considered to be one of the truly vital responsibilities of an AD (Hatfield et. al). If they are able to routinely sell large amounts of tickets to home sporting events, the school’s board will be pleased. Ticket sales are also the highest form of revenue for the athletic department (Bouchet et. al). Sales, however, also operate hand in hand with marketing, another large component of an AD’s job.

Read More

More about SMGT 502: A Case Study: Marketing Plan

Open Document