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Final Project Marketing Plan

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Contents 1. Front cover 2. Contents 3. Executive summary 4. Description of business 5. SWOT analysis 6. Operations plan 7. Marketing plan 8. Marketing plan continued 9. Financial plan 10. Human resources plan 11. Conclusion Executive Summary Dog Designs is a business made for dog owners wanting to accessorise their pets for events, photo-shoots or just for the home. Dog Designs specialize in custom made outfits and beds. The business plans on achieving goals that have been set, such as increasing the variety of products once the business has been doing well enough. The goal is to diversify and move on to selling dog food, treats and fur products. …show more content…

It is the best option as I can work with a friend who shares the same passion for dogs and come up with creative ideas together and share the workload. The business will sell jerseys, collars, bows, costumes, necklaces, blankets and beds all designed for dogs. We will also specialise in custom made outfits for special events. The vision of the business is to grow into a franchise and one day spread across South Africa. The mission will be achieved by excellent products and lots of advertising. The goals for the future will be to diversify the range of stock and offer products such as dog food, treats and fur products. Another goal would also be to sell products in pet shops, providing commission for the pet shop business. SWOT Analysis Strengths: Good products for target market (dog owners), creative products of excellent quality. Weaknesses: It will be a home business, so it might be more difficult to find customers and for them to travel to this area. Opportunities: Advertising can be done at pet shops and vets to create opportunity for more customers. Threats: Pet shops in the area might be a threat as people who don’t know about Dog Designs will go purchase beds, jersect, ect. at the pet shops. Operations

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