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Petsmart Target Customer

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Target customers

Wag caters a wide Variety of people who have pets. People who want their pets to be trained, groomed or even treated healthy can find proper services and products in Wag. Most of customers who come to Wag are looking for the knowledge about what pet food to buy. Customers who get used to a particular brand and service will not easily change, that is why Wag has a strong loyal customer base. For the owner, she take all customers as her target customers and hope they would become her future repeat customers.

Competition
Pet stores industry is increasingly competitive.PetSmart Inc.and PETCO Animal Supplies Inc. own respectively 41.9% and 20.6% market share in the industry. Smaller pet stores compete with big-box pet stores an retailers and need to develop target niche markets in order to set their apart. …show more content…

They have not gotten to a place where they are ordering together for volume discounts, mostly because of the logistics involved in such an initiative. Among them Petsmart could be a big competitor. Petsmart has a huge advantage in merchandise selling. Perhaps because it has reputation and huge recourses of supplements. However, Wag don’t want to beat it with products selling, they get a much more competitive business—grooming and training. The service profit contributes to 40% of its net revenue while Petsmart only get 11% on average. The 30% difference doesn’t mean Wag get higher price or more customers than Petsmart, it means Wag has stronger loyalty from customers and better service

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Petco is a national retailer focused on all things pets. The retailer’s website and stores across the country sell foods, beds, toys, accessories, medications, grooming products, and so much more – all for our furry friends. You can also view their selection of small pets like fish and hamsters, if you’re interested in adding a new furry, feathered, or scaly friend to your family. The Petco Black Friday ad typically includes a wide variety of pet accessories, furniture, and pet food.

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Between the years 2012 and 2022 PetSmart plans to open 50 new stores each year (David & David, 2015, pg. 60). In my opinion, the four major threats facing PetSmart are competitors, communities, other online retailers and the economy. PetSmart’s major competitor is Petco. Petco has over 1,000 stores and offers similar services

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1. Rivalry among existing competitors The retail industry is extremely competitive. Here in Canada we enjoy large well established retailers such as Hudson Bay, Costco, and Canadian Tire. According to Statistics Canada “Chain stores, defined as operating four or more locations within the same industry group and under the same legal ownership, have been incrementally increasing market share for more than 10 years” .

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This was due to ongoing rent increases. It became a challenge because they already had a loyal customer base at the first store location. Sometimes change is good yet can be challenging. To overcome these challenges Bentley’s pet stuff stay true to what their passionate about. This was to offer cat and dog pets a healthier alternative to eating pet food.

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Since the company was founded as a corner store, the company’s business plan has always emphasized on expect more, pay less brand promise that sets it apart from its chief rival, Walmart. Although, Walmart is known for its low prices and offers a large selection to its customers; it’s customer service is often found to be nonexistent. This

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The competitive analysis is based on two competitors that are ranked fairly high overall pet grooming. PetSmart and Petco offer devoted associates which are trained and enjoy interaction with all animals. A typical day spent at these two places I observed customers are interested in learning further about their precious pets. PetSmart is focused mainly on product sales than the grooming industry. Where Petco provides a friendly atmosphere, however there is a large number of employee turnover.

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The said survey made way for pet companies to open and expand their businesses, thus catering the growing demand of the pet and animal sector. One of the leading pet supplies retail chain is Petco Animal Supplies, Inc., or Petco. In fact, Petco stays true to its vision of “Healthier Pets. Happier People.

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Iams and Eukanuba should primarily focus on pet owner’s perception, attitude, and motives, and it is evident that they already place heavy attention to these four psychological influences. Perception comes in to play because it directly affects how the consumers interprets their companies; pet owners often want to be involved with a company they believe is 100% in support of pets, and marketers can do a number of things to influence this perception. For example, Eukanuba creates “special foods for dogs with sensitive skin or a sensitive stomach,” which sense a strong message of care to the consumer. This perception is also affected by the consumer’s attitude, so a marketing goal could be to influence consumers to seek out the best support

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The pet industry across the world is expanding fast, with more Americans becoming pet owners than ever before. This rapid growth in pet ownership and pet services has propelled the pet retail industry. Americans are spending more money on pets and pet services due to the humanization of pets, and families are considering their pets as part of the family. Not only are our four legged friends reaping the benefits, so are pet retail locations like PetSmart Inc. PetSmart Inc. opens its business in 1987 and is based out of Phoenix, Arizona, and is now the largest specialty pet retailer of services and solution in the pet industry for pet food and supplies in 1,333 stores with 53,000 employees (Carter, 2015). PetSmart classifies its merchandise

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In fact, over 52% of households own either a dog, cat or both. The Pet Industry: An upward trajectory for sales The American Pet Products Association (APPA) estimates that the Pet Industry is $62.75 billion as of 2016, which includes food, supplies and medicine, veterinary care, live animal purchases, and pet services.

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The competitive analysis is based on two competitors that are ranked fairly high overall pet grooming. PetSmart and Petco offer devoted associates which are trained and enjoy interaction with all animals. A typical day spent at these two places I observed customers are interested in learning further about their precious pets. PetSmart is focused mainly on product sales than the grooming industry. Where Petco provides a friendly atmosphere, however there is a large number of employee turnover.

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5.2) Competitive Advantage Golden Foods™ will have a nice competitive advantage over the others in the market, the products that Golden Foods™ offers are absolutely much healthier than the other competitors in the market, Golden Foods™ looked around the rivals products and noticed that the agent BHA/BHT is available is almost all of their products, this is known to be a major carcinogen agent that could turn to be deadly for most pets, on the other hand Golden Foods™ ensure that this agent will never exist in any of its product to ensure again ultimate healthiness for their consumers pet. Another thing that Golden Foods™ noticed immediately is that the other rivals in the region sell pet food that contains grain and animal by-products as the primary ingredient, again grain is not an ingredient that cat specially could benefit from as it only fills them without adding any nutritional value, the same goes for by-products, by-products consist of the hair, skin, and bones of animals this really adds nothing to their daily nutritional needs again but companies choose to take less care of their consumers. Golden Foods™, while sells products at a higher price, but makes sure that the primary ingredient is real meat, and taurine , that is an essential protein source for the animals muscles to function properly, and other important ingredients that makes the consumers worry less about their pet

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