The ZENCRATE: Two Amazing Engineers Who Changed the Dog Crate Forever
Within the United States, 65% of households own a pet, a significant increase from 1988 when only 56% of households owned pets. Dogs and cats are two of the most popular choices of animals for American households. In fact, over 52% of households own either a dog, cat or both.
The Pet Industry: An upward trajectory for sales
The American Pet Products Association (APPA) estimates that the Pet Industry is $62.75 billion as of 2016, which includes food, supplies and medicine, veterinary care, live animal purchases, and pet services. Year after year, expenditures within the industry continue to increase, including sales for pet supplies, the third largest category within the industry only behind food and veterinary care. The APPA projects pet supply expenditures will be $14.98 billion this year, up from $14.28 billion in 2015.
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Coupling the rate of pet ownership with the thriving industry sales, it becomes evident why entrepreneurs from all walks of life blitz the market with various products and services.
Two such entrepreneur hopefuls, Chris Lightcap, an engineer with a Ph. D in Robotics, and Jonathan Azevedo, an engineer with a Master of Engineering, are poised to change the pet industry forever by introducing the ZENCRATE, a homeopathic solution for pet anxieties. Specifically, the ZENCRATE serves as an alternate solution to medicinal solutions to pet anxieties, which affect approximately 15-35% of dogs at least once in their