Iams And Eukanub Focus On Pet Owner's Perception

Iams and Eukanuba should primarily focus on pet owner’s perception, attitude, and motives, and it is evident that they already place heavy attention to these four psychological influences. Perception comes in to play because it directly affects how the consumers interprets their companies; pet owners often want to be involved with a company they believe is 100% in support of pets, and marketers can do a number of things to influence this perception. For example, Eukanuba creates “special foods for dogs with sensitive skin or a sensitive stomach,” which sense a strong message of care to the consumer. This perception is also affected by the consumer’s attitude, so a marketing goal could be to influence consumers to seek out the best support

The greatest immediate benefit of an informational source such as Dog College is that it can educate those with questions. These could be general questions like “how much food should a dog eat every day,” to which they can provide a quick answer and provide a small amount of necessary information. However, because Dog College and Cat College provide classes, they teach the consumer to ask questions they didn’t know they should have been caring about. It can change the previous question to be more specific. For example, it could become a question of much protein should a Boston terrier receive in their diet. This specificity allows companies an opportunity to provide the specific answer for questions like that by creating products with those questions in mind. Furthermore, the classes can educate the consumer to hypothetically know that if a boston terrier doesn’t receive enough protein that it could develop a certain fatal disease. This is not an ideal situation for the pet owner, so their search for a food that can prevent this becomes even more pertinent to their buying