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Petsmart Retail Locations: A Case Study

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stores, which is a threat to PetSmart retail locations, however they can still compete in the e-commerce space (Carter, 2015).
Bargaining power of buyer opportunities gives great leverage. The more powerful the consumer is relative to the seller (PetSmart), the more influence the consumer has. This effect can be used to decrease the profits of the seller through a reduction of prices, increased favor in customer service or order delivery, or influence over who the seller supplies to ("Bargaining Power," n.d.). Consumers can be powerful in an industry with a limited consumer base. The pet industry, however, is a large industry, and therefore consumers consume a significant amount of output from the seller. Pet owners will continuously need

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