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Customer Analysis Paper

774 Words4 Pages

• The customer analysis section must identify the target customer or the best customer for the company.
• It must then show what the needs of the customer are.
• It then links the two together by identifying how the company's services or products meet the needs of the customer and satisfies the customer.
• How many potential customers are there?
• Compared to a year or more ago, is the number of potential customers growing or decreasing?
• What is the income or the business revenue that the customer has?
• Where are the customers?
• What lifestyle, goals or other information do you know about the customer?

• Consider the past actions of the group, such as the percentage that have purchased a product at some time in the past.
• Use demographics or other data to determine the future projections of sales with the customer.
• Conduct an interview that shows how many customers would potentially purchase the product or service.
• …show more content…

• Is price important to this group of potential customers?
• Is quality more important than price to this group?
• Is the customer likely to seek out numerous products or services to compare them?
• Which organizations or resources will the customer turn to before making a purchase to gather more information or to get an opinion?
• Is the target customer looking for a basic product, an elaborate product, a reliable product or a product that they can implement themselves?
• What type of operational change must the customer take on to use the product successfully? Why will the customer do this?

To do a thorough analysis, you'll want to cover three important points:
• Discovering your target customer profile--who exactly are these people?
• Understanding what your targeted customers really need
• Defining how your products and services satisfy those needs
Discovering Your Target Customer

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