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Marketing plan
San Joaquin valley college Marketing plan
Step 1 Develop the product/services of your marketing plan:
I have decided to create a company that will produce makeup brushes. There are a few different competitive advantage strategies to choose from. A competitive advantage is a set of unique features of a company and its products that are perceived by the target market as significant and superior to those of the competition (Lamb, 2017). In the makeup industry, there is millions of companies manufacturing makeup brushes. Yet there all different and similar at the same time. Some brushes are cheap and affordable, with good texture, the only downside to them is that they don’t last very long, so they must be
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Which with my company, to target our buyers we don’t need to use aggressive sales force. There are many different of potential groups of consumers to target. When targeting a group of individuals its efficient to use a process called market opportunity analysis (MOA); the description and estimation of the size and sales potential of market segments that are of interest to the firm and the assessment of key competitors in these market segments (Lamb, 2017). When targeting potential consumers, it is important to know what are their needs and wants and preferences. For example, if I wanted to target high end brands with my makeup brushes, yet my company is producing low-cost quality brushes, companies are not going to be interest in my offer. Those high-end brands what good top quality, not poor quality brushes. Target market characteristics; the different characteristics of a target market are geographic, demographic, psychographic, behavioral and product related (boundless, 2016). Geographic target, my company would focus its geographic feature in the big cities. I want to manufacture top quality makeup brushes, being in the city would be a great location to establish my company/store. Which would go great with my focus on my choice of demographic target; A demographic or socioeconomic target market would focus on a specific gender, age group, income level, or education