Stay has an extremely large potential market that can be split into many smaller segments. In general we will be targeting members of the middle class who are aged between 20 and 45, male and female, and live anywhere in the nation. This is because the middle class largely has disposable income that can be used on trips around the nation. In addition, this age group will have a strong grasp with technology and mobile phones which will only benefit their usage of our application. Furthermore, hotels are spread nationwide and once our network grows anyone who travels the country can use it to find an affordable, quality hotel room. However, the various segments include business travelers, tourists, and last minute travelers. Also, we must target hotels to join the other side of our marketplace so that consumers have a place to stay in. Refer to the Consumer Marketing and Appendix sections for charts with market information. …show more content…
Whether by car or by airplane, a business traveler can set up an auction for the area they plan to do business in. In addition, many business will incentivize the use of our app to decrease the amount they must spend on their employee’s lodging. On the flip side, the employee will be staying at a higher quality hotel at a lower rate. Thus, we will be providing a service to both the employer and employee. In addition, according to the United States Travel Association, “Americans took over 459 million trips for business purposes” in the last fiscal year. Obviously, this is a great market to break into with a lot of potential for revenue. However, only some of this market will be utilized since most of the market does include planned visits which are