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Mkt 421 Week 9 Final Paper

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1. What did you hear the client say that they want the web site to accomplish? Describe the goal of the web site in one or two sentences. (Site Goals) The site goals is to introduce the client’s sightseeing tours in Portland and acquire new customers. 2. Who is the intended audience? Who do you think will use the website? (Basic demographic information) The target audience is prospective tourists and new residents in Portland. 3. What opportunity, problem, or issue did you hear that the client wants to address? (Deeper dive into the site goal) With Portland's current growth we are selling out our Growth tours. The client offers online reservations, but no payment accepted online. 4. What does the client want the site visitors to do? (call(s) to action) …show more content…

5. List at least two related or similar sites found on the Web and why you think they are related. What did you like about the websites and what do you think you could improve on for the client's website? (competitive analysis) http://www.portlandwalkingtours.com/ Portland Walking Tour is the one of the competitors that provide similar tours in Portland. Known Your City, the nonprofit organization, has similar sightseeing tours as well. Both websites consist of many pages include introduction of the company and the tours, the tour details, tour schedule, news, Q&A, and online reservation. I enjoyed the tour details’ pages, and I thought that online reservation and payment was convenient for customers. I could improve the client’s website to use many supportive pictures instead of long texts, to organize appropriate pages so as to search and reserve tours easily, and to add online payment

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