HI, First, I think you did a great job overall on your final course project! Your informtion about Detroit was rigth on. This is also a very tough area to get people insured. It seem as though there are alot of problems with drugs and young pregnancies there. Your city's resources will hvae to take care of those who don't do it for themselves by getting insured. So getting the word out is very important. We have the same issues here in my county. Your median income waas surprising I thought my was low, but yours tops it in Detroit. The Affordable Care Act is a good thing for your area. However, there will still be so many who won't get insured becuase they just can't afford it. Provide additional examples of characteristics …show more content…
Just a suggestion. Knowing yoru audience is the most important area when sending out your message. You must know who you want to reach. You have done a great job with describing that in your project. Audience analysis. (n.d.) Offer alternative approaches for achieving the same results. I like your approaches and channels of the billboards and signage with a link to the website. I alos like the magazine channel. Some alternative approaches follow: I still think in this day and age, we need social media. It is important to also use those channels such as, Facebook and YouTube. They are free to those in Detroit. They could go to the library or be on their phone. Thse channels can reach so many more of those you want to reach. They are the top three channels on the internet. Bullas (2009) They have all sorts of things you can do to get the word out. You can even post your billboards on Facebook and YouTube. You can share with them about Obamacare and the need for insurance. You can put videos from representatives in your area and train people on how to get insurance adn how come it is so important. They also have free effective analtyics tools to see if your message is beingn