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Modern Tech Executive Summary

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A. Positioning At Modern Tech we focus on commitment to service and quality. Modern Tech has effectively implemented a niche distinction in a rather diverse marketplace. Our ability to differentiate our product will contribute to greater yearly returns. Our target market consists of large retail corporations that move products through dealers and distributors. Our profitable product is the MT 9000. A high tech refridgorter that is going to revolutionize the way we store food at home. Our product can be customized to meet any of the client kitchens. Clients use this product to safe guard themselves and their families against food born illness and bacteria, as well as save them money on future food purchases by alerting them of a forecasted expired item and its coinciding sale at the super market. The refrigerator and its software is not produced for resale. The refrigerator idea began as an essential …show more content…

Target Markets Target market 1: Large retailors or stand-alone retail divisions of large corporations that have extensive broker, dealer, and distributor networks with vast advertising capabilities. Example: An industry leader such as Home Depot, they distribute products to numerous general contractors who act as home appliances dealers for their clients. Customizing our calendars so they coincide with Home Depots high profit seasons like Christmas for product drop. Target market 2: Nonmanufacturing, nonindustrial segments of our business-to- business market that has extensive customer networks, such as banks, mortgage lenders, real estate agents, financial planners and service industry professionals (plumbers, electricians, repair men), leading executive chefs at local restaurants. Example: Various restaurant equipment manufacturers distribute to specialty shop dealers and restaurants. Calendars could be customized to a particular private event allowing up to showcase our product. Also, putting a unit in a model home of a large developer. C. Market

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