Toowoomba Executive Summary

A report on the Marketing Audit to develop marketing strategy of the Toowoomba Chamber of Commerce & Industry, Toowoomba, Australia

Prepared for: UUNZ

Submitted: 5th January 2015

Prepared by:

Rumit Purohit

Student Id: 0000702892

Email Id: [e-mail]

Executive summary

This report been directed to give fitting data in respects of target promoting and whether chamber ought to advance with their plans. What they wanting to do are to pull in new business to join their organization, and they will create the organizations in their area additionally network will with different business will increment as well. To support what Toowoomba Chamber of Commerce planning to achieve we did SWOT analysis, PEST analysis, Target market

As indicated by key arrangement of the organization, basically their quality transfer on number of benevolent staff, are constantly useful, their connection with the Toowoomba regional council, they do value their members. Organization additionally has the notoriety with straightforward records, for example, their asset reports and monetary records. Useful site and logbook are valuable for the organizations in the locale. Organization ought to concentrate on their quality to attain to their target which is to expand their members with help of that they can get climb in income. Nonetheless, every coin has two side same they do have a few shortcoming, for example, parts apprehensive about systems administration and they are not charging enough for the participation subsequently income not expanding and office they ought to give they are not able to give to organizations. One of the most serious issue they have is turnover of the staff which they have to stop instantly. Organization ought to make headway and take activities to contact parts, begin doing coordinated effort with different chambers in the distant towns. They can likewise make more esteem for backers and parts to energize different business. Just treats they have that they don't have an update additionally changing in government, economy

To define target market needs to apply six steps such as understand the problems that solve, paint a picture of customer, value gain from your offer, think about your market, look internally at your company and what else is available? Toowoomba chamber of commerce is mainly targeting small business in the region. However, they should focus on other sectors such as education sector, tourism sector, agriculture and health care. As health care is largest industry in the region and to increase their business, they should focus covering them and make strategic plan according to, give them appropriate benefits to attract