Bsbmkg514 Implement And Monitor Marketing Activities.

BSBMKG514 Implement and monitor marketing activities

Assessment Task 2: Project – Plan promotional activities
This assignment is about Thai Rose Café which is located in Melbourne CBD. It has more than 15 years of business operating experiences and is famous for its signature coffee product lines and friendly staffs. The café’s marketing plan and activities are as following:
 Increase customer purchasing frequencies through giving out the coupons and offering the specials
 Increase the up selling revenue through staffs’ recommendations and advices
 Target large size of the segments such as the corporates and tourist groups
 Intensify the sales by identifying the best performing products and conduct the marketing campaign
Increase our customer satisfaction rating through the staff training

A discussion of the resources that are required to implement the marketing strategies, such as personnelinvolved, costs and budgets, equipment if any required and any other resources as required.
 Financial: total budget for this marketing activity will be $7000
 Human: marketing officer, café manager, café owner, advertising agency and café suppliers
 IT: MS Powerpoint, printer, scanner, computer and fax machine
 Physical resources: marketing signs and billboards, internet, mobile phones
 Technical resources: this marketing activity will be using the designing of Gantt chart to monitor and evaluate the implementation of the project progress and identify the implementation quality level.
5. An action plan for implementing the marketing strategies and using a project planning tool such as aGANTT chart or PERT chart. The action plan should identify timelines and roles and responsibilities foryour team members (see Part B) and that will be discussed and confirmed at the briefing (Part C).
Selected marketing strategies Start time End time Team members roles and