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Explanation Of The Competition And Consumer Act Of 2010

1773 Words8 Pages

MACI 18067 Tongluyao WANG BSBMKG434
Legislation
List any legislation and regulations relevant to your organisation or the products/services you are planning to promote.
Competition and Consumer Act 2010
The Competition and Consumer Act of 2010 (CCA) regulate most areas of the market, including relationships between manufacturers, distributors, merchants, and customers. Its purpose is to increase the well-being of Australians by encouraging fair trade and competition and providing consumer protections.
Advertising Standards Bureau (ASB) codes of conduct.
The intention of the Advertising Standards Code (Code) is to verify that all promotions are ethical. To give the public faith in commercials, all direct marketing must be respectable, moral, …show more content…

NatureCare tries to meet the following requirements to develop its marketing division:
Products' management team had earlier noted that advertising strategies should be linked to the company's overall goals.
The executive team has also stated that they want to increase sales and profit margins. Another strategy to cope with this is to increase your web marketing visibility. Furthermore, the company is more likely to use social media for promotional purposes, especially to raise awareness among younger consumers, notably those aged 15 to 24. The executive team has also indicated that they wish to strengthen their brand image and increase sales. Market requirements
Identify the market requirements for establishing promotional activities (this can include industry trends, political factors, environmental factors, …show more content…

We plan to improve our promotion and brand image by presenting one of the best and loved products that we possess. We want to target market segments including young ladies and women, who are typically between the ages of 25 and 55, with this product. List at least two options for promoting each of the products/services. We have proposed the following events to promote this product: Organise events and beauty pageants for young people to promote the use of this product and attract new clients. Plan and share promotional items on social media sites including Instagram, Facebook, and YouTube. We have proposed the following events to promote this product: Because this is a new product, we will be giving it away to consumers and running contests to win it. To help promote the product, hold skincare competitions or seminars with local specialists. We have proposed the following events to promote this product: Schedule restricted events in which costs for this product are reduced by up to 50% only at peak hours in retail or health stores. Hold community events and events to advertise and market for this product and give away free bundles or coupons with every

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