1. Describe the main aim of the Competition and Consumer Act 2010.
The goals of the Competition and Customers Act (CCA) are to improve the peace of mind of
Australians through the promotion of competition and fair business, and to provide stewardship for Australian customers. The CCA seeks to:
• prevent anti-competitive conduct, thereby promoting competition and business efficiency, resulting in greater choice for customers and organizations in cost, quality and service; and
• protect the position of customers in their dealings with organizations, and of organizations in their dealings with other organizations.
2. Describe the main aim of the Privacy Act 1988.
The Privacy Act 1988 - External Place (Privacy Act) is the primary piece of Australian
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3. In your own words, describe the purpose of the Australian Marketing Institute’s Code of
Professional Conduct.
Their purpose is to advance the marketing profession with the belief that marketing must look to the future. They ensure that our members have the resources they need to develop capabilities and stay ahead of the curve. This unlocks their potential to create value now and lead their organization into the future. They believe that collaboration, accountability, learning and high standards are essential to the continued growth and development of the marketing profession.
4. In your own words, describe one of the guidelines for professional and ethical conduct within the Australian Marketing Institute’s Code of Professional Conduct.
Members should avoid using their relationships with research institutes to state or suggest that official recognition or acknowledgement of the institute's membership scope and goals, rules and policies. 5. Identify the purpose of the Advertising Standards Regulation.
The purpose of the Code of Advertising Rules (Code) is to ensure that every advertisement is a responsible advertisement.
All advertisements must be legal, decent, honest, truthful, respect the principles of