Case Study: Tangerine

259 Words2 Pages
Tangerine is a walk-in counselling service with only one location open in Brampton that provides support to children, youth and families going through a wide variety of difficulties such as grief and loss. Their goal is to help clients feel better about their situation and develop necessary steps towards positive change. The problem is, Tangerine may not be as popular as they hoped to be. The lack of visible social media presence and being drowned out by bigger competitors like Kids Help Phone have resulted in Tangerine to face the issue of limited awareness. Tangerine mainly targets the younger demographic, those of ages 12 to 17 in the Region Of Peel. Target Market…. Regulations are in place that requires the organization to follow