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Purpose Of The Australian Marketing Institute's Code Of Professional Conduct

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Describe the main aim of the Competition and Consumer Act 2010. The Competition and Consumer Act 2010 (which replaced the Trade Practices Act 1974 on 1 January 2011) aims to give businesses a fair and competitive operating environment. It covers anti-competitive conduct, price fixing, unconscionable conduct and other issues, such as advertising. Describe the main objectives of the Privacy Act 1988. The Privacy Act 1988 (Privacy Act) was introduced to promote and protect the privacy of individuals and to regulate how Australian Government agencies and organizations with an annual turnover of more than $3 million, and some other organizations, handle personal information. In your own words, describe the purpose of the Australian Marketing Institute’s Code of Professional Conduct. The Australian …show more content…

Members shall not intentionally disseminate false and misleading information, whether written, spoken, or implied, nor conceal any relevant fact. Members have a duty to maintain truth, accuracy and good taste in advertising, sales promotion, and all other aspects of marketing. Identify the purpose of the Advertising Standards Regulation. Ad Standards administers a national system of advertising self-regulation. The self-regulation system recognises that advertisers share a common interest in promoting consumer confidence in and respect for general standards of advertising. Explain bait advertising and whether it is a legal form of advertising under Australian Consumer Law. The practice of offering a product at a low price to attract consumers is known as bait advertising. Under Australian Consumer Law bait advertising is a legitimate form of advertising and it is not considered a breach of the ACL to use low prices to attract consumers. Explain the purposes of marketing in relation to using digital

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