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Purpose Of The Australian Marketing Institute's Code Of Professional Conduct

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Describe the main aim of the Competition and Consumer Act 2010. The Competition and Consumer Act 2010 (which replaced the Trade Practices Act 1974 on 1 January 2011) aims to give businesses a fair and competitive operating environment. It covers anti-competitive conduct, price fixing, unconscionable conduct and other issues, such as advertising. Describe the main objectives of the Privacy Act 1988. The Privacy Act 1988 (Privacy Act) was introduced to promote and protect the privacy of individuals and to regulate how Australian Government agencies and organizations with an annual turnover of more than $3 million, and some other organizations, handle personal information. In your own words, describe the purpose of the Australian Marketing Institute’s Code of Professional Conduct. The Australian …show more content…

Members shall not intentionally disseminate false and misleading information, whether written, spoken, or implied, nor conceal any relevant fact. Members have a duty to maintain truth, accuracy and good taste in advertising, sales promotion, and all other aspects of marketing. Identify the purpose of the Advertising Standards Regulation. Ad Standards administers a national system of advertising self-regulation. The self-regulation system recognises that advertisers share a common interest in promoting consumer confidence in and respect for general standards of advertising. Explain bait advertising and whether it is a legal form of advertising under Australian Consumer Law. The practice of offering a product at a low price to attract consumers is known as bait advertising. Under Australian Consumer Law bait advertising is a legitimate form of advertising and it is not considered a breach of the ACL to use low prices to attract consumers. Explain the purposes of marketing in relation to using digital

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1. What is the difference between a. and a. Complete the following table to identify examples of legislation, codes of practice and standards that affect marketing operations. Item Provide an example and explain its relevance to marketing Legislation The main legislation controlling advertising in Australia is the Competition and Consumer Act 2010 (CCA), which regulates communications between suppliers, wholesalers, retailers, and consumers. Its objectives are to safeguard consumers and promote honest trade and competitiveness. Code of practice Certain organizations in Australia have Marketing Codes of Practice.

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The following is my own work and I have not taken ideas from any source other than my own personal research. I have read the syllabus, I understand the definition of plagiarism and the consequences of it, and I realize that if am found to have plagiarized any part of this essay, I will fail the entire course. Advertisements are used to sell products. From product placement on the advertisement, to the choice of model, the purpose of an ad is to sell. A product is sold through advertisements by painting a visual picture of the product through the ad.

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The Federal Trade Commission introduced new guidelines to ensure bloggers and advertisers would be honest while advertising. The Federal Trade Commission is responsible for making sure the advertising that’s shown is the truth and not deceiving consumers. In addition, Federal Trade Commission is also responsible for enforcing rules and regulations. “In October 2009, the Federal Trade Commission (FTC) announced its new “Guide Concerning the Use of Endorsements and Testimonials in Advertising,” marketing its first regulatory update since 1980” (Hill, McGraw p.173, 2016).

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Advertisements are the foundation of multiple media platforms today. They are a staple in our every day lives. You’ll see them on tv and in magazines, on billboards and in newspapers, even hear them on the radio. And no matter what the subject at hand all the advertisements in the world have only one purpose; to persuade their audience. Surprisingly all advertisements also exhibit and use very similar elements in order to relay their message and disable their audiences logical thinking.

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Website: https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/advertising/types

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With the overabundance of retailers, advertisements, and marketing touch points the profitable strategy has flourished. The success of the marketing strategy has prevailed but the regulation of fictitious tactics has diminished. Are consumers certain their products were ever sold at the “former price”? The Federal Trade Commission (FTC) developed the Guideline Against Deceptive Advertising in 1958.

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In conclusion, advertisement is propaganda with deleterious effects on our society. Often times we don’t even know we are being affected- this is because advertising is so common. A child may see an ad twice, but they will remember the tones or images and begin to want that toy or product they see. An adult may see an ad that relates to them and a desire for the product, they never wanted to begin with, is

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The Policies contained in this material constitute an ethical and legal manual of shared responsibilities, destined for members of the ABC Company. The nature of these policies is not meant to cover all possible situations that may occur. These policies are designed to provide a frame of reference against which to measure any activities. The ABC Company Policies will be implemented within the context of the relevant legislation and reviewed each 12 months. The company's policies are used to ensure uniformity of behaviour into the organization, maintaining an effective communication system.

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They insist that the role of marketing, was merely to assist adults in making an informed brand choice and that advertising merely enhanced the market share of a particular brand. Some analysts pointed out that the ban could lead to spurt in surrogate advertising, which could defeat the very purpose of the ban. Moreover, there seemed to be no sense in imposing such a

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Its aim is to delivering some value to the customers so they purchase or sell goods and/or services. Advertising, however is one of many tools used in marketing to reach and inform consumers. Of the four P’s in the marketing mix, advertising falls under ‘promotion’. Some other marketing tools are public relations, sales promotions, directing marketing and personal selling. There are various types of advertisements, among them political, public service, retail and directory.

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Introduction In order to generate sales, marketers often promote aggressively and uniquely. Unfortunately, not all marketing advertisements are done ethically. Companies around the globe spend billions of dollars to promote new products or services and advertising is one of the key tools to communicate with consumers. However, some methods that marketers use to produce advertisements and to generate sales is deceptive and unethical.

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At three levels advertising ethics can be looked at: the society, the advertising industry and the practitioner. At the level of the society, professionals often criticize that ads often preserve the “existing social order” and “stereotypes” and “promote inequality”, “false values” and “problematic behavior”, even though empirical proof hasn’t been found yet. Still, researchers are certain of a negative impact of unethical ads on society. Public communication like advertising is regulated internally and by law. In many countries, self-regulatory bodies have been established.

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Before following the ‘code of conduct’ there are some ethics that we have to learn by our self to be in the industry. As a designer first we have to learn how to be professional. Professionalism is an attitude to be developed. As a professional designer we should think, act, react, plan, and perform in professional manner. Self-discipline, responsibility, integrity, competence, co-operate, team work are guideline principals to be a professional designer.

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Oliver Weight COMM 5300 - Media Law Law Paper Assignment 02/19/2018 Freedom of speech in the United States is well regarded as one of the most fundamental human rights & freedoms we have as a citizen of our great country. With the First Amendment to the Constitution of the United States free speech shall not be restricted, as in, Congress shall never make a law or abridge the freedom of speech, or of the press. However, if we look at the courts, they have ruled that freedom of advertising (which is a constitute part of free speech, can be regulated more strictly than any other form of expression) Which, then gives the state the proper authority to control the distribution of false/fake advertising.

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Introduction “The term ‘misleading advertisements, is an unlawful action taken by an advertiser, producer, dealer or manufacturer of a specific good or service to erroneously promote their product. Misleading advertising targets to convince customers into buying a product through the conveyance of deceiving or misleading articulations and statements. Misleading advertising is regarded as illegal in the United States and many other countries because the customer is given the indisputable and natural right to be aware and know of what product or service they are buying. As an outcome of this privilege, the consumer base is honored ‘truth in labeling’, which is an exact and reasonable conveyance of essential data to a forthcoming customer.”

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