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Federal Trade Commission Essay

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The Federal Trade Commission introduced new guidelines to ensure bloggers and advertisers would be honest while advertising. The Federal Trade Commission is responsible for making sure the advertising that’s shown is the truth and not deceiving consumers. In addition, Federal Trade Commission is also responsible for enforcing rules and regulations.
“In October 2009, the Federal Trade Commission (FTC) announced its new “Guide Concerning the Use of Endorsements and Testimonials in Advertising,” marketing its first regulatory update since 1980” (Hill, McGraw p.173, 2016). Companies had bloggers and social media sites advertising their products not caring if they were being honest or not. Companies were only interested in getting their name and products advertised with positive reviews.
The Federal Trade Commission introduced new guidelines in 2009 because of social media new trends such as advertising on Facebook. Organizations would use Facebook and other different social sites to advertise their products/services. If the advertising blogger is receiving money or any monetary gift it’s required to be disclosed at the time of blogging not after.
Furthermore, another guideline was the blogger had to use or read the product before blogging about it. After all how and can you write a review about something without experiencing it …show more content…

The Federal Trade Commission new guidelines required that all bloggers advertising any company product and being financially compensated must report it immediately. Reverb Communication posted reviews at Apple iTunes store. Reverb Communication was being dishonest and deceiving. Reverb Communication was being compensated for posting positive reviews on iTunes without actually viewing or testing the

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