Plagiarism: The Purpose Of Model, Cover Girl

The following is my own work and I have not taken ideas from any source other than my own personal research. I have read the syllabus, I understand the definition of plagiarism and the consequences of it, and I realize that if am found to have plagiarized any part of this essay, I will fail the entire course. Advertisements are used to sell products. From product placement on the advertisement, to the choice of model, the purpose of an ad is to sell. A product is sold through advertisements by painting a visual picture of the product through the ad. On top of model choice and product placement, fonts and slogans play a role in selling the product as well. In the consumer world, the purpose of product selling is, especially

This model is perfect for the product because her eyes are already big. The mascara enhances her beauty by making her eyes appear bigger eyes through the use of the mascara. Using the mascara will bring longer lashes that appear fuller which in turn makes one’s eyes appear larger. Within the models face, the way her hands are positioned makes the buyer focus in on her eyes, which have been enhanced by the mascara, bringing more focus to her face. Her eyes pop on the ad, which tells the buyer that if, when, they buy this product, their eyes will pop too. Selecting a model with big eyes, enhances the product, drawing the consumer in to believe that their eyes can appear larger and pop just like the model’s if they use the

The boldness of the font grabs the potential buyer’s attention. “Big lashes” in bold writing, bigger than the other writing says to the buyer that just like the advertisement and the bold font, this mascara can do the same for your lashes. The boldness of “big lashes” suggests to the buyer that by using this product, their lashes will stand out from their face just like the words “big lashes” stand out, pop out in the advertisement.
Lastly, the overall crispness of the advertisement sells the product. The clean and crisp appearance suggests that the product is a no mess, no fuss product. The clean cut appearance of the advertisement as a whole tells the buyer that their face, with the use of the product, can be as clean and clear cut also. There are no clumps and blocks within the product or ever clutter. The advertisement is laid out perfectly in a rectangle. This tells the reader that the product is also clean up, no clumps. The layout tells the reader that their lashes will be big and longer and clean with this