2biii Opportunities
• Easy market entry
• Expansion (growth to desired size)
• Expansion of industry
2biv Threats
• Other junk hauling franchises
• Competition (easy market entry)
• Slow off season months
2c Competition
The junk removal and disposal industry is an extremely competitive market. I have found that price if the major difference between gaining and losing jobs. A few main competitors in the Bucks County area are 1-800-Got-Junk, College Hunks Hauling Junk, and Junkluggers. All the aforementioned companies are franchised organization that have certain territorial rights in Bucks County. They compete with other smaller privately-owned companies and individuals who focus on smaller scale jobs. The franchises compete amongst one another
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The reason for doing this is because if you can penetrate the local market in which we are based then we will be able to expand as the time comes. The Junk Man’s image will include bright colors to catch the eyes of people as trucks and cars that drive past as well as a bold image to instill our brand recognition. The Junk Man was always to displaying our brand from our logo and the color of our uniforms and trucks. Our goal with every job is expand our brand positively. Also on top of having our signs posted along major roads we will be utilizing direct mail marketing as well as a strong attempt at viral email marketing. The more brand awareness that we can generate will lead to more opportunities to create sales and …show more content…
• The reason for choosing 60 and over is because this group is seen to be needs based. In their case it may be different thing making them use our services from simple downsizing or possibly not being able to live on their own anymore.
• The reason for choosing an average gross household income is that through research these are the types of people that are more willing to pay for the convenience and stress-free conditions to have items removed. This is appealing to the convenience factor because they could choose to do the work themselves but would rather have someone come and do it for them so they don’t have to worry about it.
3e Positioning
The Junk Man will aim to position ourselves in the market as a low cost and high-speed service company.
• As we enter the market we will position ourselves as a lower cost option to the already established franchised competitors. Since we will not be a part of a franchise we will have less costs which will give us the ability to price ourselves lower than the