As Impact Roasters is new in the market we will implement a product awareness promotion approach. The decision of consumers to buy a particular product or not, depends often on the awareness to the particular brand. Consumers lean towards brands that have a high reputation thus the price of these products tend to be a bit higher. The bigger the brand awareness companies have; the more customers are willing to buy. We can create the brand awareness through mouth publicity, sponsorships, blogs, events, and online activities. The main advantage of brand awareness is to connect the buyer emotionally with the brand and its values. Once the connection is established the buyer will chose your product over other products that have similar quality and features.
Now we will see promotion strategies that benefits Impact Roasters:
1. Social media: This platform makes it possible to promote products and service in a more relaxed environment, as people see the company in a more personal level. It is important to organize events and gain relevant information from your followers in the insight area. When we look at IRs’ posts we see that the videos are the ones that get the most post clicks .
2. Mail Marketing: Customers that come and
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Product Sample Giveaways: Product giveaway and letting potential customers sample the coffee will influence customers to purchase and let customers make a more conscious decision about the product. Remembering that the sample strategy must be used mainly with new customers. I would recommend giving a sample of expresso shot for customers that are considering buying coffee beans as well as small samples of coffee bags to customers that make their first purchase so that they can try the different roasting profiles. If customers come for the first time to buy a coffee and ask for a single shot, you might offer them a double shot as a welcome courtesy, this may add extra value as there are just a few coffee shops that offer this kind of