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Marks And Spencer Market Segmentation Strategies

1384 Words6 Pages

BE201 TMA Draft
Karim Mahmoud Ghweil

Question 1:

A. Market segmentation is the process strategy of dividing a product or service for the general or specific groups based on their preferences, style, perceptions, needs, and interests. As Marks & Spencer already segmented its customers in some ways. It used demographic segmentation in which it targeted people with the age of 30 and above and also with relatively good or high income. But why M&S used market segmentation in the first place and how is it beneficial?

When M&S specifically targeted an age population, they made that to mainly focus their production and selling efforts for this age group. In this way they have more time and efforts to be produced for something specific and not …show more content…

Communication in general means a way of transferring a message to someone or a specific audience through a medium. There are 5 main components for communication to happen in marketing. By an ascending order they are: “Sender”, “Message”, “Medium”, “Receiver”, and finally “Feedback”. All of them must occur in this sequence to form a complete way of communication. First, the sender is the message’s source. He decides to whom the message is supposed to be sent to. The sender must simplify the message as much as possible to make it easier to be understood and decrease the time it needs to be interpreted in. Second, the message which can be something as non verbal as pictures, and advertisements, or just verbal lie written in an e-mail or a letter or spoken face to face. Both of these types can be combined together. Third, the medium which the channel that will be used all the way through the process of the communication. It can be interpersonal between two people or impersonal which is for a lot of more people like in a campaign or a TV advertisement. Fourth, the receiver who is the main target of the message itself. It may be a single person or multiple. There are unintended receivers which may be in the community or suppliers. Finally, the feedback which is the consumers’ or anyone’s reactions and perceptions to a specific product, task, or any message that had been done. Feedback could be non verbal and verbal. This communication process is very important because it organizes how a message can be sent, seen, and delivered. Feedback also is very important because it can alter how businesses, and peoples’ communications with each

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