ipl-logo

Who Is The Target Market For Australia

856 Words4 Pages

According to the strategic analysis the company is targeting the customers of all age groups and genders. The main target area of the company is to attract the young population of Australia toward the new fashion and provide them high quality clothing for their best experience. The company has its physical stores all over Australia and also selling online with free delivery within the Australian region. The high discounts, credit account facility, and promotional offers are the key marketing activities company is performing to retain its existing customers and attract the new customers to achieve its objective of high market share.
There is high market competition in this sector especially form the international market including China and …show more content…

The company mission is to provide the high quality innovative design clothing and accessories to the people of the Australia which will be achieved by gain the high market share, brand value , customer loyalty, dedicated team to support the customers and pleasant shopping experience to retain the existing customers and attracting the new clients in increase their market share. The company is offering high discounts and regular promotion to the existing and the new customers.
Marketing plan of a company is the pan which describe the overall marketing objectives of the company in a specific time period. A good marketing plan is initiated from the market research which further expanded to the market analysis to determine the opportunities and trends of the market and involve different market strategies to achieve the marketing objectives of the company
The marketing strategy of an organization can be defined as the process of combining all the marketing goals of the organization to develop single marketing plan (http://www.businessdictionary.com/). So the marketing plan of an organization is the combination of the marketing strategies of the companies to sell its products to the final customers and achieve the profitability goals of the

Show More
Related

Overview Of Honnutti Home Care

1069 Words | 5 Pages

Organizations are establishing themselves in a new market to provide a needed service, increase customers and expand brand awareness. An organization’s growth strategy plays a vital role in the long-term sustainability of its healthcare system. Market penetration comes with the benefit of reaching additional customers in a business’s primary market and the potential to increase revenue. A marketing plan enables an organization to apply its values, mission, and capabilities to increase its sales, reach its objectives and sustain a competitive advantage with the purpose of improving its market shares (Cellucci, Wiggins & Farnsworth,2013). A company’s strategic plan will support and maintain its long-term growth objectives by building a solid

Read More

M1 Unit 3

478 Words | 2 Pages

After reviewing Units 1-5 including the objectives and concepts it aligns with the final project. The strategic marketing plan is a combination of all objectives learned and utilized throughout units 1 to 5. Unit 1 laid out the foundation for Marketing by diving into the current marketing systems being utilized along with today’s key factor’s and influences within Marketing. Unit 1 really brought to life the current marketing strategies utilized every day in the global economy. As stated in the editorial board, “marketing is the responsibility of each employee of an organization, whether a large fortune 500 company or a new enterprise with five employees.”

Read More

Bsbmkg514 Implement And Monitor Marketing Activities.

856 Words | 4 Pages

BSBMKG514 Implement and monitor marketing activities Assessment Task 2: Project – Plan promotional activities This assignment is about Thai Rose Café which is located in Melbourne CBD. It has more than 15 years of business operating experiences and is famous for its signature coffee product lines and friendly staffs. The café’s marketing plan and activities are as following:  Increase customer purchasing frequencies through giving out the coupons and offering the specials  Increase the up selling revenue through staffs’ recommendations and advices  Target large size of the segments such as the corporates and tourist groups  Intensify the sales by identifying the best performing products and conduct the marketing campaign Increase our customer satisfaction rating through the staff training

Read More

Nordstrom Target Market

1045 Words | 5 Pages

When launching a new product or service, a company needs to develop the key group of customers in which they are targeting. There are many steps in identifying the target market; one of these steps is to look at past marketing plans in a company and collect information to produce a customer profile. This profile is important because “it influences the objectives, creation of the communications message and the channels and media mix being selected” (Gbadamosi and others, 2013, p. 275). When this profile is solidified, the appropriate methods to make a successful marketing plan can take action to launch the new product or service. Nordstrom’s Treasure & Bond, is a new clothing line by the leading fashion specialists, targeting 18-30 year

Read More

Healthcare Strategic Planning Paper

451 Words | 2 Pages

Strategic planning is matching the strengths of an organization to its available opportunities (textbook). To effectively plan strategically the organization must first analyze and collect information about the industry, in which the organization operates. Strategic planning focuses on the interaction with environmental forces, which include competitors, government, and suppliers (textbook). One organization may be able to get more from a supplier than a competitor based on the established relationship. The ability to implement strategic planning is critical for the survival of any organization.

Read More

Btec Business Level 3 Unit 4 P4

1309 Words | 6 Pages

P4 Produce and evaluate a basic marketing plan for an organisation using the template attached or any other form of template of your choice. What is a Marketing Plan? A marketing plan is a business document outlining your marketing strategy and tactics. It's often focused on a specific period (i.e. over the next 12 months) and covers a variety of marketing-related details, such as costs, goals, and action steps.

Read More

Lululemon Essay

424 Words | 2 Pages

Both Canada and Indonesia are in good business relations and this would also benefit the expansion. Also, based on the SWOT analysis and Market Opportunities Indonesia will prove to be a great market for Lululemon, but as discussed above there are a number of risks pertaining to the business model being discussed in Indonesia like lack of transparency, poor governance, lack of good infrastructure and many other such setbacks that might hinder the efficiency and effectiveness of the company's goals and objectives. Also, the market strategy discussed above is in line with the risk and benefits to be kept in mind to have a successful running operational unit in Indonesia. It is noteworthy that the GDP of Indonesia is high which is another beneficial factor when talking about attaining organizational goals and objective. Therefore, With the aforementioned reasons the researcher believes that despite its quality of product and its good target market, expanding the brand in Indonesia is a

Read More

Explain The Business Level 3 Unit 4 P4 Produce And Evaluate A Basic Marketing Plan

1264 Words | 6 Pages

P4: produce and evaluate a basic marketing plan for an organisation using the template attached or any other form of template of your choice. Marketing plan Marketing is the ability of a company used to achieve plans for conception, launch, pricing, promotion and delivery of a product or service to satisfy both; the target’s customers ’needs as well as organization’s goals. In consequence, managing the market of a product requires an important decision, making with regards to establish the target market, assessing its positioning in the minds of consumers, designing suitable pricing policy, and ensuring availability of the product to all the customer segments.

Read More

Task 2 Research International Markets

1655 Words | 7 Pages

Research international markets Assessment Task 2: Project – Research International Markets Introduction Company details: A2SEE company is one of a domestic clothes brand of Australia established in 2010. With concentration in Australian’s appearances, A2SEE’s products has been designed by Australian designers and produced from material within country. In 5 years, A2SEE brand now expands to all area of Australian territory with number of 70 stores.

Read More

Ted Baker Competitor Analysis Essay

1251 Words | 6 Pages

Competition is high in the clothing industry, but good strategies plus skills, hard work and commitment from Ted Bakers team has enhanced the attention given to the company in the clothing industry. Ted Baker working culture has enabled it to attract a huge customer base and this has put it in a position to compete with well established brands such as Primark. By opening new stores in the overseas market, the company is positioning itself to become a market leader in the lifestyle designer brand

Read More

Ries And Tractitioner's Strategies In The Healthcare Industry

1193 Words | 5 Pages

The assertion that the value of marketing plans on marketers to think about upcoming periods, undertake routine marketing analyses and audits and make projections of marketing goals and objectives with respect to health care organization is quite strong and it is important to understand that the marketing plans help the marketers in in making identification of the long-term goals of the organization and ensure formulation of the realistic strategies for attaining the particular goals (McDonald and Wilson, 2011). Indeed, it can be asserted that marketing plans shade light on the objectives to be undertaken within a particular period in addition to ensuring determination of what actions can be handled to achieve the objectives. Moreover, marketing plans entails crafting of contingencies that ensure taking of alternative if some particular moves or actions taken fail to produce the desires progresses. Thus, successful marketing plan indicate the state of a health care organization currently, the future actions of the management and the mechanisms that the management will use to accomplish its goals. It is worth noting that a health care organization will endeavor assessing its present marketing situation and the future implication for its growth and prosperity and thus adjust appropriate to counter limits existing concerning future actions.

Read More

Stewart Gandolf Healthcare Marketing Plan

860 Words | 4 Pages

To be successful in marketing you have to have a plan. That is one of the main points that the author makes right away in the beginning of his article. There are several different benefits of a marketing plan besides completing your goal. 1. “Marketing Plan gets everyone on the same page.

Read More

The Organizational And Cultural Environment Of Tesco

986 Words | 4 Pages

INTRODUCTION: The summation of activities that a business expects to carry out in order to attain longstanding objectives can be defined as organizational strategy. Combined, these activities forms a business’s strategic plan. Strategic plans are developed by various level of management.

Read More

Lvmh Porter's Five Forces

885 Words | 4 Pages

Due to their huge success, control over suppliers can be always be maintained by the company. Rivalry among the competitors is the force to reckon with and it is the one that will decide the future profitability of the fashion industry. Competition in fashion is very high since there are only a handful of competitors when looking at the giants. Future Industry evolution Scenario 1 The future of today’s world is technology.

Read More

Hilton Garden Inn Marketing Strategy

1248 Words | 5 Pages

KETING STRATEGY A marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage. Or it is a process or model to allow a company to focus limited resources on the best opportunities to increase sales and there by achieve sustainable competitive advantages. The marketing strategies of Hilton Garden Inn are as follows. Philip Kotler defines marketing as a social process used by the people, individually or in a group to achieve what they want by the creation or exchanging their product details and their values with others.

Read More

More about Who Is The Target Market For Australia

Related Topics

Open Document