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Who Is The Target Market For Australia

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According to the strategic analysis the company is targeting the customers of all age groups and genders. The main target area of the company is to attract the young population of Australia toward the new fashion and provide them high quality clothing for their best experience. The company has its physical stores all over Australia and also selling online with free delivery within the Australian region. The high discounts, credit account facility, and promotional offers are the key marketing activities company is performing to retain its existing customers and attract the new customers to achieve its objective of high market share.
There is high market competition in this sector especially form the international market including China and …show more content…

The company mission is to provide the high quality innovative design clothing and accessories to the people of the Australia which will be achieved by gain the high market share, brand value , customer loyalty, dedicated team to support the customers and pleasant shopping experience to retain the existing customers and attracting the new clients in increase their market share. The company is offering high discounts and regular promotion to the existing and the new customers.
Marketing plan of a company is the pan which describe the overall marketing objectives of the company in a specific time period. A good marketing plan is initiated from the market research which further expanded to the market analysis to determine the opportunities and trends of the market and involve different market strategies to achieve the marketing objectives of the company
The marketing strategy of an organization can be defined as the process of combining all the marketing goals of the organization to develop single marketing plan (http://www.businessdictionary.com/). So the marketing plan of an organization is the combination of the marketing strategies of the companies to sell its products to the final customers and achieve the profitability goals of the

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