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Explain The Business Level 3 Unit 4 P4 Produce And Evaluate A Basic Marketing Plan

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P4: produce and evaluate a basic marketing plan for an organisation using the template attached or any other form of template of your choice. Marketing plan Marketing is the ability of a company used to achieve plans for conception, launch, pricing, promotion and delivery of a product or service to satisfy both; the target’s customers ’needs as well as organization’s goals. In consequence, managing the market of a product requires an important decision, making with regards to establish the target market, assessing its positioning in the minds of consumers, designing suitable pricing policy, and ensuring availability of the product to all the customer segments. The company should carry out more promotion rather than descending the price. My …show more content…

(Adam Colgate, 2010) Strengths • Pampers has numerous strengths that help it to succeed in the market place and strength not only help to protect the market share in existing market and also move to new markets • pampers is relatively successful at carrying out of new projects and generated good returns on capital spending by building new revenue streams. • It has built a culture among distributor and dealer where the dealers not only help the company’s products but also provide training the sales team to explain to the customer can extract the most benefits out of the products. • Pampers is investing huge resources in training and development of its employees resulting in a workforce that is not only highly skilled but also encouraged to attain more employee. Weakness • The shortage of product range sold by company can give a new competitor a foothold in the market. • The company has not being able to undertake the challenges present by the new entrants in the segment and therefore lost small market

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